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YOUR MISSIONThis role is to plan, execute and monitor PR activities for Performance category within the country to achieve brand and commercial objectives working with the key stakeholders. Also this role is to lead Cororate PR activities by working closely with Global team as well as Japan leadership team.
This includes:
- Implement seasonal Marketing initiatives within the country for the category
- Develop relations with Media and key influencers for the category
・Manage and implement the local PR calendar for the category
・Manage and implement the local Corporate PR activitites
Task 1: Develop and implement PR plans to budget aligned with other marketing functions to optimise brand exposure to consumer for the performance category. Manage and implement PR calendar for the category. Align programs as set by Regional priority product style and identify local key product styles that require PR support and how this will be executed. 30%
Task 2: Manage effective use of the PR budget for the category by leverage Global/Regional content and develop locally relevant content as required. Ensure high content quality by maintain brand voice through tone and manner and adhering to video and photo capture standards. 20%
Task 3: Develop media relations strategy and ensure effective implementation. Manage the creation & execution of local market editor events and local press days. Maintain and manage relevant media contacts broken down by categories. 10%
Task 4: Develop product seeding strategy and manage implementation to drive brand exposure and desirability for the category. Build relations and connect with key influencers that are relevant to the category. 10%
Task 5: Manage PR agency, including agency reviews and contract renewals as per guidelines set by Region and International PR. Manage with the agency the creation of creative mailers, press kits, lookbooks etc 10%
Task 6: Manager Coproate PR acticities including media relations, news letters. Closely working with global communication team to understand global direction and to be provided their support for local PR communication. 10%
BACKGROUND AND PROFILE:
Education: Bachelor degree
Professional: Functional: 3 - 5 years experience in PR or Advertising agency Language Skills: Native level Japanese, Business level English is a must
Industry: Sports / Retail / Fashion / consumer brands, agency experience is a plus
Leadership: plus
CORE COMPETENCIES AND SKILLS:
Competencies: Creativity & Innovation, Initiative, Open Communication, Planning & Organizing
Functional Skills: Copy Writing, Media Relations, Influencer Relations
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Skills Required
- Bachelor degree
- 3-5 years experience in PR or advertising agency
- Native level Japanese
- Business level English
- Copy writing skills
- Media relations experience
- Influencer relations experience
- Experience in sports, retail, fashion or consumer brands
- Agency management or leadership experience
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
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