The Role
The PR & Branding Manager will enhance brand awareness through creative messaging, develop media-specific strategies, manage social media engagement, and track the ROI of marketing strategies.
Summary Generated by Built In
Job Summary
The PR & Branding Manager will enhance the brand
awareness by sharpening the offline/online communications for HabariPay Ltd.
You will give a new edge to our marketing strategies and develop ideas to
improve communication between the brand and consumers.
The role and duties include preparing promotional material that
takes our vision to the customers, use effective and timely messaging to
attract new customers, develop strategies specific to different media, and
networking for brand awareness. You will be our brand’s voice. Ours is a
fast-paced environment that requires quick thinking and a willingness to adapt
according to the situation.
Job Duties and Responsibilities:
- Develop
creative messaging strategies to advertise the company’s vision and products on
the top social media platforms.
- Develop
different strategies for different social media platforms and gauge their
impact to keep the marketing graph high.
- Network
with clients and the biggest and most influential names in the industry to
increase brand awareness and name the company in its niche.
- Gather and
analyze feedback data to develop new ideas improving branding, marketing and
advertising strategy.
- Monitor
social media platforms and develop new ideas to enhance customer engagement by
acknowledging and solving their problems and queries.
- Create
plans for press conferences and interviews to help send the required message to
our consumer base.
- Track ROI
to measure the performance of each of the strategies to work on them
continually.
- Come up
with unique ideas for the company materials to be sent to subscribers to keep
our valued customers engaged and attract new ones.
- Collaborate
with the sales team and providing them with customer feedback on the company’s
products.
- Manage the
production of traditional and digital ad copy, paid social copy, and other
demand-generation assets, ensuring each asset meets the quality and acquisition
expectations.
Requirements
- Bachelor’s
Degree in Marketing, Mass Communication, Public Relations or related field
required.
- 3-5 years
experience as a Brand Manager, Marketing communication specialist, PR Personnel
or related roles in a fintech and a good track record for the same
- Well-versed
with working on MS Office.
- Hands-on
experience in using content management platforms and other communication tools
to execute the unique ideas you come up with.
- Familiarity
with working on B2B and B2C advertising campaigns and the ability to make any
marketing campaign stand out in the crowd.
- Experience
working on social media marketing and an awareness of different social media
platforms and the content that should go on each of them.
- Excellent
presentation skills and proficiency in both written and spoken English.
- The
willingness to take challenges head-on and the courage to step up when others
are reluctant to.
- An eye for
detail and the ability to come up with a unique and timely analysis of the
feedback data received from the customers.
- Ability to
mid-wife a start-up brand and nurture it to maturity with demonstrated evidence
from previous work experience.
- Able to
manage multiple sub-brands for various product verticals
Skills Required
- Bachelor's Degree in Marketing, Mass Communication, Public Relations or related field
- 3-5 years experience as a Brand Manager, Marketing communication specialist, PR Personnel or related roles in fintech
- Well-versed with working on MS Office
- Hands-on experience in using content management platforms
- Familiarity with B2B and B2C advertising campaigns
- Experience in social media marketing
- Excellent presentation skills
- Proficiency in written and spoken English
- Ability to manage multiple sub-brands
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The Company
What We Do
HabariPay Limited is a fintech subsidiary of Guaranty Trust Holding Company (GTCO) that builds best-in-class digital payment solutions for merchants and individuals in Africa, aiming to empower Africans and make every payment digital.
