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Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.
Conduct keyword research, competitor analysis, and audience targeting.
Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns.
Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions.
Create compelling ad copies and coordinate with the creative team for ad banners and landing pages.
Perform A/B testing on ad copies, creatives, keywords, and landing pages.
Manage daily and monthly advertising budgets effectively.
Implement and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Analyze campaign performance and prepare weekly and monthly reports.
Identify opportunities to improve lead generation, website traffic, and sales conversions.
Optimize landing pages in coordination with web development and design teams.
Stay updated with the latest PPC trends, advertising policies, and platform updates.
Ensure campaigns meet business objectives and performance targets.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
1–3 years of hands-on experience in PPC or paid digital advertising.
Strong knowledge of Google Ads and Meta Ads Manager.
Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner.
Understanding of search engine marketing (SEM) and digital marketing strategies.
Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization.
Ability to analyze campaign data and optimize performance.
Proficiency in MS Excel or Google Sheets for reporting.
Strong analytical, communication, and problem-solving skills
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- 1-3 years of hands-on experience in PPC or paid digital advertising
- Strong knowledge of Google Ads and Meta Ads Manager
- Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner
- Understanding of search engine marketing and digital marketing strategies
- Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization
- Ability to analyze campaign data and optimize performance
- Proficiency in Microsoft Excel or Google Sheets for reporting
- Strong analytical, communication, and problem-solving skills
What We Do
Training Basket is a global provider of advanced IT Training and Certification Programs for individuals and organizations. Our primary objective is to bridge the gap between corporations seeking skilled professionals and students aspiring to secure satisfying employment. We strive to create a win-win situation for all stakeholders involved. At Training Basket, we understand the evolving needs of the IT industry and the importance of staying updated with the latest technologies and skills. Our comprehensive IT Certification Courses are designed to equip students and professionals with the knowledge and expertise required to excel in today's competitive job market. Remember, success is not a destination; it's a journey and we are here to walk that path with you. Dare to dream and strive for greatness; together, we will create a future that knows no bounds. Welcome to Training Basket – where passion meets excellence!
Why Work With Us
Industry-Vetted Curriculum: The courses are meticulously designed to provide a comprehensive understanding of the subject matter, ensuring students receive a well-rounded education in their chosen field.
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