Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.
Conduct keyword research, competitor analysis, and audience targeting.
Manage Google Search, Display, Shopping, Remarketing, and Performance Max campaigns.
Monitor and optimize campaign performance to improve CTR, CPC, CPA, ROAS, and conversions.
Create compelling ad copies and coordinate with the creative team for ad banners and landing pages.
Perform A/B testing on ad copies, creatives, keywords, and landing pages.
Manage daily and monthly advertising budgets effectively.
Implement and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Analyze campaign performance and prepare weekly and monthly reports.
Identify opportunities to improve lead generation, website traffic, and sales conversions.
Optimize landing pages in coordination with web development and design teams.
Stay updated with the latest PPC trends, advertising policies, and platform updates.
Ensure campaigns meet business objectives and performance targets.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
1–3 years of hands-on experience in PPC or paid digital advertising.
Strong knowledge of Google Ads and Meta Ads Manager.
Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner.
Understanding of search engine marketing (SEM) and digital marketing strategies.
Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization.
Ability to analyze campaign data and optimize performance.
Proficiency in MS Excel or Google Sheets for reporting.
Strong analytical, communication, and problem-solving skills
Skills Required
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 1–3 years of hands-on experience in PPC or paid digital advertising
- Strong knowledge of Google Ads and Meta Ads Manager
- Experience with Google Analytics 4, Google Tag Manager, and Google Keyword Planner
- Understanding of search engine marketing and digital marketing strategies
- Knowledge of keyword bidding, audience segmentation, remarketing, and conversion optimization
- Ability to analyze campaign data and optimize performance
- Proficiency in Microsoft Excel or Google Sheets for reporting
- Strong analytical, communication, and problem-solving skills
What We Do
Training Basket is a Noida-based edtech platform that provides advanced IT training and certification to individuals and organizations worldwide. It offers online and offline learning in technology fields including networking, operating systems, cloud computing, programming, and coding. Its courses emphasize industry-relevant skills and career readiness, with instructor-led classes, practical projects, recognized certificates, and placement support. The company’s mission is to bridge the gap between education and industry.
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