Job Description
Just imagine improving paid search campaigns that connect shoppers with LEGO® products across global markets. Then make it real.
About the role
As our PPC Associate, you’ll join the LEGO® Global Media Activation team and help strengthen our branded digital ecosystem. You’ll use performance data to support LEGO.com, our online business and wider brand-building goals. This is a permanent role focused particularly on improving retail performance across the Americas.
Required Qualifications
- Managed paid search campaigns for an agency or in-house digital marketing role.
- Built account and keyword strategies using remarketing, performance targets, automation tools including working with Google Shopping.
- Launched and optimized advertising through Google Ads and Microsoft Advertising.
- Created audience segments in Adobe Analytics or Google Analytics, then used them for campaign optimization and evaluation.
- Allocated campaign budgets against planned activities, profitability measures and sales-growth outcomes.
Preferred Qualifications
- Worked with performance dashboards using Tableau, PowerBi, Looker Studio or Omniscope.
- Delivered global paid search campaigns involving market-specific content or language localization.
- Operated bid-management platforms such as Search Ads 360, Skai or Marin.
What you’ll build
- Identify optimization opportunities throughout the paid search marketing funnel.
- Build, launch and monitor search, display, shopping and YouTube campaigns.
- Manage daily campaign activity across Google and Microsoft advertising platforms.
- Report campaign results and practical recommendations to internal partners.
- Work with channel specialists to identify new performance opportunities across global markets.
- Improve global campaign performance globally, with a key focus on the Americas.
- Support projects connected to the team’s 2027 strategic goals.
If you’ve worked in paid search or a closely related digital marketing role, you’ll feel at home here. What matters most is your ability to turn campaign activity into measurable improvements while continuing to learn.
Life on the team
You’ll join the Global Media Activation Paid Search team and report to its senior manager. You’ll work independently while staying closely connected to colleagues and the Americas retail team. The team values clear communication, thoughtful problem-solving and people who enjoy contributing without needing to take center stage.
What success looks like
During your first year, you’ll learn the team’s systems, complete work reliably, and contribute to shared performance targets. You’ll build confidence supporting a broad LEGO product portfolio and working with paid search specialists around the world. As your experience grows, you’ll help shape projects supporting the team’s 2027 priorities.
Additional details on this position
- No relocation assistance is offered for this position.
#LI-SW2
#LI-Hybrid
Compensation
The salary for this position has a range of $68,330.00 - $102,494.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace: Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Experience managing paid search campaigns in an agency or in-house digital marketing role
- Experience building account and keyword strategies using remarketing, performance targets, automation tools, and Google Shopping
- Experience launching and optimizing advertising through Google Ads and Microsoft Advertising
- Experience creating audience segments in Adobe Analytics or Google Analytics and using them for campaign optimization and evaluation
- Experience allocating campaign budgets against planned activities, profitability measures, and sales-growth outcomes
- Experience using performance dashboards such as Tableau, Power BI, Looker Studio, or Omniscope
- Experience delivering global paid search campaigns involving market-specific content or language localization
- Experience using bid-management platforms such as Search Ads 360, Skai, or Marin
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
