Every organization needs supplies and services to operate. From laptops and rental cars to pens and pallets, all businesses, schools, and government bodies have procurement needs. That’s where CoreTrust comes in. CoreTrust works with our members and suppliers to transform how procurement professionals buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to accelerate value and realize savings.
To support our rapid growth, we’re seeking a dynamic Portfolio Marketing Manager to lead portfolio marketing initiatives with a strong emphasis on go-to-market (GTM) strategy. This role bridges product marketing and partner marketing, ensuring successful supplier launches, robust co-marketing programs, and strategic alignment across internal teams. The ideal candidate will be a relationship builder, a strategic thinker, and an execution powerhouse.
Responsibilities- Supplier Relationship Management: Maintain and strengthen relationships with key supplier marketing contacts, serving as the primary liaison for marketing initiatives
- GTM Strategy & Execution: Develop and implement comprehensive GTM plans for new and existing suppliers, including positioning, messaging, sales enablement, and campaign strategy
- Portfolio Marketing: Drive marketing strategies that amplify supplier value propositions and align with business priorities
- Co-Marketing Campaigns: Plan and execute joint marketing programs with suppliers to increase engagement and member adoption
- Launch Management: Lead marketing efforts for onboarding new suppliers, ensuring timely and impactful launches to the existing member base
- Cross-Functional Collaboration: Partner with Sales, Portfolio, and Marketing Operations teams to deliver integrated campaigns and enablement tools
- Quarterly Business Reviews (QBRs): Represent Marketing in QBR discussions with suppliers, providing insights and updates on marketing performance
- Performance Analysis: Monitor campaign effectiveness, track KPIs, and optimize strategies based on data-driven insights
- 5+ years of experience in B2B marketing, with exposure to product marketing, partner marketing, and GTM planning
- Strong project management skills and ability to manage multiple priorities
- Excellent communication and relationship-building skills
- Proficiency in marketing automation tools, sales enablement platforms, and content management systems
- Analytical mindset with experience in campaign performance tracking and reporting
- Competitive compensation package
- Free individual employee medical coverage
- Company subsidized dental and vision coverage
- Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting
- Company-paid Short-Term and Long-Term Disability coverage
- Employee Assistance Program to support your wellbeing and mental health
- $1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications
- Free snacks and beverages on-site
- Brand new, state-of-the-art, tech-enabled work environment in downtown Nashville
- Flexible/hybrid work culture
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What We Do
CoreTrust is the definitive group purchasing organization (GPO) for large corporations. By leveraging the aggregated spend of the collective, CoreTrust enhances member profitability by negotiating and offering contracts with competitive pricing for non-production supplies and services. By partnering with large enterprises across many verticals, and with private equity firms and their portfolio companies, CoreTrust leverages extraordinary purchasing power by assuring suppliers of committed volume from these well-respected companies. Serving 3000+ companies across multiple verticals, CoreTrust helps members realize sustainable, double-digit savings by drawing on our extensive contract portfolio and procurement market expertise.
