Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
Rockwell Automation is looking for a Portfolio Marketing Manager to lead global marketing programs for our Sensing, Safety, & Industrial Components portfolio. You will drive portfolio growth through go-to-market strategy, product launch execution, demand generation, and sales enablement. Working across Business Units, Sales, Regional Marketing, and Channel teams, you will help bring new solutions to market, increase customer adoption, and support business growth. Reporting to the Sr. Manager, Strategic Portfolio Marketing, this hybrid role will work out of our Milwaukee, WI headquarters.
Your Responsibilities:
- Develop marketing strategies that support portfolio growth, business priorities, and regional objectives.
- Lead go-to-market planning and execution for product launches, market expansions, and growth initiatives.
- Partner with Business Units, Sales, and Regional Marketing to drive positioning, demand generation, and sales readiness.
- Align cross-functional teams to support successful commercialization and customer adoption.
- Identify market opportunities, customer needs, and industry trends to inform strategy.
- Develop demand generation programs and content for target markets and customer segments.
- Create sales enablement tools and content, including value propositions, sales plays, presentations, and industry positioning.
- Support partner engagement, sales training, and readiness programs.
- Oversee development of customer- and sales-facing marketing content across digital, campaign, and launch channels.
- Translate technical capabilities into clear, customer-focused messaging aligned with Rockwell Automation brand standards.
The Essentials - You Will Have:
- Bachelor's Degree or Equivalent Years of Relevant Work Experience
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
- Ability to travel up to 25%
The Preferred - You Might Also Have:
- 5+ years of experience in commercial marketing, product marketing, demand generation, commercialization, business development, or related B2B marketing roles.
- Bachelor's degree in Marketing, Business, Engineering, Industrial Technology, Communications, or a related field.
- Deep knowledge of B2B marketing, demand generation, commercialization, and go-to-market strategy.
- Experience leading cross-functional initiatives across sales, product management, marketing, and channel teams.
- Experience developing value propositions, customer messaging, and sales enablement content.
- Experience leading product launches, integrated marketing programs, and demand generation campaigns.
- Experience using AI-enabled marketing tools and digital technologies to improve marketing effectiveness.
- Experience in industrial automation, intelligent devices, control systems, software, OEM, or manufacturing markets.
- Experience working in a global organization.
- Experience leading product launches and go-to-market programs.
What We Offer:
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
- To learn more about our benefits package, please visit at www.raquickfind.com.
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
This position is part of a job family. Experience will be the determining factor for position level and compensation.
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We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
Skills Required
- Bachelor's degree or equivalent years of relevant work experience
- Legal authorization to work in the United States without employment visa sponsorship
- Ability to travel up to 25%
- 5+ years of experience in commercial marketing, product marketing, demand generation, commercialization, business development, or related B2B marketing roles
- Bachelor's degree in Marketing, Business, Engineering, Industrial Technology, Communications, or a related field
- Deep knowledge of B2B marketing, demand generation, commercialization, and go-to-market strategy
- Experience leading cross-functional initiatives across sales, product management, marketing, and channel teams
- Experience developing value propositions, customer messaging, and sales enablement content
- Experience leading product launches, integrated marketing programs, and demand generation campaigns
- Experience using AI-enabled marketing tools and digital technologies
- Experience in industrial automation, intelligent devices, control systems, software, OEM, or manufacturing markets
- Experience working in a global organization
- Experience leading product launches and go-to-market programs
Rockwell Automation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Rockwell Automation and has not been reviewed or approved by Rockwell Automation.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, mental‑health support, disability and life insurance, and wellness resources. Multiple plan choices and supportive programs contribute to the package feeling well‑rounded.
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Retirement Support — Retirement benefits include a 401(k)/Retirement Savings Plan with employer matching that is positioned as a meaningful part of total compensation. These offerings reinforce longer‑term financial security as a core strength.
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Parental & Family Support — Paid parental leave was expanded and a paid caregiver leave was added, indicating clear support for family needs. These policies are complemented by flexibility signals and dedicated paid volunteer time.
Rockwell Automation Insights
What We Do
At Rockwell Automation, we connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive.
