PGIM Investments, Marketing Manager (Hybrid)

Job Classification:

Marketing & Communications - Marketing

A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE

As the Global Asset Management business of Prudential, we’re always looking for ways to improve financial services. We’re passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world.

We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading global asset managers!  

If you’re not afraid to think differently and challenge the status quo, come and be a part of a dedicated team that’s investing in your future by shaping tomorrow today. At PGIM, You Can!

What you will do:

We are looking for a highly motivated marketing professional to support our global marketing programs and initiatives. This position is responsible for managing and executing on PGIM Investments’ retail marketing programs and campaigns to grow brand awareness and consideration of our investment capabilities and global product suite, including alternatives, ETFs, mutual funds, SMAs and UCITs. This position requires close collaboration with internal functional areas including Client Marketing, in-house and external media teams, Product Marketing, Digital Marketing, Design, and legal/compliance staff, to see initiatives through to completion.

What you can expect:

• Engage with Marketing leads to understand objectives, investment themes and marketing opportunities and transform them into effective deliverables.

• Project manage multi-faceted, integrated U.S. and International cornerstone programs from end to end, including campaign development, content creation, campaign execution and measurement.

• Develop content for and manage paid social and search campaigns, ensuring the localization requirements and differentiated needs of each country are met.

• Manage Linkedin Ambassador program including onboarding new members, content calendar, user profiles and ongoing compliance requirements.

• Project manage proprietary research programs including the development of marketing assets and promotional activity.

• Analyze campaign and program metrics on an ongoing basis to provide data-backed insights on what’s working well and areas for opportunity.

• Perform all aspects of marketing compliance review and approval process.

• Conduct competitive research and analysis on a regular basis to inform campaign development.

What you will bring:

• 5+ years of experience in financial services marketing: project, brand or campaign management marketing, institutional marketing or retail marketing to financial advisors.

• Previous experience working in a sales-driven, multi-channel, distribution environment.

• Ability to apply traditional as well as new and unique marketing approaches.

• Demonstrated success in collaborating across functional teams and building strong relationships with business partners.

• Strong written and oral communication skills.

• Passionate about data analysis with strong reporting skills.

• An independent, self-starter with the ability to manage multiple projects and priorities simultaneously.

• Consistently exhibit strong attention to detail.

• Must be comfortable working independently and navigating ambiguity.

• 5+ years of experience in financial services marketing: project, brand or campaign management marketing, institutional marketing or retail marketing to financial advisors.

• Proficiency in Microsoft Office, CRM systems and data analytics platforms.

What will set you apart:

• General knowledge of the industry and investment products

• Bachelor’s degree preferred

PGIM welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The base salary range for this role is from $120,000 to $130,000. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

About PGIM Investment Group

PGIM Investments is a diversified distributor of asset management capabilities, with over 100 actively managed funds globally. We are dedicated to helping clients tackle their toughest investment challenges and base the foundation of our investment strategy around collaboration and innovation. Our leadership team welcomes new ideas and challenging the status-quo and are committed to developing talent for long-term success. 

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What we offer you:

• Market competitive base salaries, with a yearly bonus potential at every level.