Personal Brand and Growth VA

This is a remote position.

Personal Brand and Growth VA

About us

We're hiring a full-time, remote Virtual Assistant to run the content, video and lead engine behind their personal brand and company, and to turn that audience into clients.

You'll be one of the first people on the team. As the brand grows, so does your role, your autonomy and your pay.

The role

You'll own five areas. Each one feeds the same goal: more of the right HR leaders seeing Kesiena's work, and more of them booking a call with Copieux Group.

1. Content design

•       Design LinkedIn carousels, infographics and cheat sheets in Canva, in our brand colours (navy and coral) and Montserrat

•       Turn Substack articles and long posts into short posts, carousels and quote graphics

•       Format and schedule Substack posts

•       Keep a reusable template library so every asset looks consistent

2. AI video production

•       Produce short AI videos for the "Designed By Us" series: story-led episodes with recurring characters that teach HR leaders a better way to work

•       Turn approved scripts into finished videos using AI video, avatar and voice tools

•       Keep characters, look and tone consistent across episodes

•       Edit, caption and brand every video for LinkedIn, Instagram, TikTok and YouTube Shorts

3. Social media management

•       Schedule and publish posts across all channels

•       Comment on posts from a target list of HR leaders and partners, in Kesiena's voice and to her writing rules

•       Reply to comments and DMs, and flag warm conversations to Kesiena the same day

•       Track what performs and share a short weekly report

4. Lead generation in GoHighLevel (GHL)

•       Capture every lead from lead magnets, the self-assessment, webinars and DMs into GHL

•       Build and maintain pipelines, tags, forms, landing pages and email or SMS follow-up sequences

•       Make sure every qualified lead gets a booking link for a free 30-minute consultation

•       Keep contact records clean and report weekly on new leads, calls booked and conversion

5. Systems and structure

•       Run the content calendar, so the week's posts are ready before Monday

•       Write and maintain standard operating procedures (SOPs) for every repeat task

•       Keep files, assets and templates organised in one shared workspace

•       Spot bottlenecks and suggest better ways of working

Example of A typical week

Every day includes about an hour of engagement and inbox work. The rest of the week follows a set rhythm.

Day

Main focus

Monday

Publish the week's first posts, check GHL pipelines, send last week's report

Tuesday

Design carousels and graphics for next week

Wednesday

AI video production: generate scenes, voice and edit

Thursday

Finish videos, repurpose the latest Substack article, update GHL sequences

Friday

Schedule next week's content, tidy files and SOPs, 30-minute check-in with Kesiena

Skills and tools

Essential

•       Excellent written English, with an ear for a warm, direct, professional voice

•       At least 2 years in a social media, content or marketing support role

•       Strong Canva design skills, with a portfolio to prove it

•       Hands-on experience with GoHighLevel: pipelines, workflows, forms and email sequences

•       Video creation with AI and editing experience in CapCut or similar

•       Very strong attention to detail, and the habit of documenting how you do things

•       Reliable, organised and comfortable working independently across time zones

Nice to have

•       Experience with AI video, avatar or voice tools such as HeyGen, Kling, Runway, Veo or ElevenLabs

•       Experience supporting a B2B or professional services brand on LinkedIn

•       Interest in HR, people or the future of work

•       Experience with Notion, Buffer , Linkedin Sales Navigator

Tools you'll use

Area

Tools

Design

Canva

Video

AI video and avatar tools, ElevenLabs, CapCut

Scheduling

Buffer

Leads and CRM

GoHighLevel

Writing and publishing

Substack, LinkedIn, Claude

Organisation

Notion, GHL

What success looks like in 90 days

By day 90, the content engine runs every week without Kesiena chasing it, and every lead lands in GHL with a next step.

By

You'll have

Day 30

Learned the brand, voice and writing rules. Set up the content calendar and Canva template library. Published content on schedule every week.

Day 60

Built the GHL lead pipeline and follow-up sequences. Produced the first AI video episodes. Written SOPs for every weekly task.

Day 90

Running the full weekly rhythm independently. Sending a weekly report on reach, engagement, leads and calls booked. Suggesting at least one improvement a month.

Hours, pay and perks

•       Hours: full time, 35 hours a week, fully remote

•       Overlap: online for at least 3 hours a day between 12:00 and 17:00 UK time

•       Available online to engage with posts from 11:45 am to 1 pm, we post 12:15 to 12:30pm daily

•       Pay: Paid monthly depending on experience

•       Growth: pay reviews and performance bonuses as the brand and the team grow

•       Flexibility: set your own schedule around the overlap hours; book time off a week ahead

•       Development: access to HR Designed for Impact courses and paid training in AI content tools

•       Progression: the chance to lead future content and growth hires

How to apply

In your email, include:

1.      Three to five sentences on why you want this role and why you're a strong fit

2.      Your answers to these, labelled A to D:

o       A. Years of experience in social media or content support

o       B. Your GoHighLevel experience, with one workflow you've built

o       C. The design and video tools you use most

o       D. A link to a piece of content you made that performed well, and why it worked

3.      Your CV and a link to your design and video portfolio

We read every application, and following these steps exactly is part of the test.

What happens next

1.      Paid task: shortlisted applicants complete a paid task

2.      Video call: a short call with Kesiena to talk through your work and how you'd approach the role.

3.      Offer: a trial month, then a long-term role for the right person.