We are seeking a data-driven Performance Marketing Manager with proven experience in the iGaming and sports betting industry. The ideal candidate will be responsible for developing, executing, and optimizing multi-channel user acquisition campaigns to drive traffic, conversions, and ROI.
Key Responsibilities:Plan, manage, and execute ROI-focused digital campaigns across paid channels (Google Ads, Meta, TikTok, programmatic, native, affiliates, etc.)
Oversee CPA, CPL, and revenue-share campaigns with a strong emphasis on performance KPIs.
Analyze campaign performance and implement A/B testing to optimize creatives, targeting, and landing pages.
Collaborate with affiliate marketing, content, CRM, and product teams to ensure user acquisition aligns with LTV and retention strategies.
Manage budgets and bidding strategies across media platforms to maximize profitability.
Develop and maintain reports and dashboards to track performance metrics (e.g., CAC, ROAS, FTDs, retention, CLTV).
Ensure all campaigns are compliant with regulatory and brand guidelines for relevant jurisdictions (e.g., Europe, LatAm, MENA).
Work closely with BI/data teams to gain insights and refine targeting strategies using player behavior and segmentation.
Monitor industry trends and competitor strategies to identify new growth opportunities.
3+ years of experience in performance marketing within the iGaming/betting sector (sportsbook and/or casino).
Strong knowledge of ad platforms: Google Ads, Meta Business Manager, TikTok Ads, Programmatic DSPs, etc.
Experience managing large-scale budgets and optimizing campaigns based on performance KPIs.
Familiarity with tracking platforms (e.g., Adjust, AppsFlyer, Voluum, Everflow).
Proficient in Google Analytics, GA4, and other reporting tools.
Strong analytical mindset with excellent Excel/Google Sheets and data visualization skills.
Understanding of user acquisition funnel and iGaming lifecycle marketing strategies.
Knowledge of regulatory compliance for advertising in different regions (e.g., UKGC, MGA, Curaçao).
Top Skills
What We Do
Lestars Management Consultancy LLC has been incorporated in March 2022 in Dubai, United Arab Emirates. This is a platform which seeks to become a real business partner that assist clients in pursuing Global Business Development. Since the founding of the firm, every consultant at M/s Lestars Management Consultancy LLC is striving to provide consulting services that makes us a “Real Business Partner” for our clients. We are one place for all business solutions. We assist business’s operations to provide a smooth working environment for obtaining the goals and objectives by using minimum and cost effective resources. No matters how difficult the challenge or how long the process to provide the best solution, we thoroughly examine our clients’ operations to enables them to achieve their goals, based on their extensive experience and knowledge accumulated through serving clients operating in every industrial sector. we deliver the best practice to each client, taking account of different culture aspects and business customs of each country. It is our policy to continue to work closely with each client with a sense of commitments on a long term basis to ensure that the best practice are integrated into its operations.
