The Role
The Senior Performance Marketing Associate will propose, execute, and optimize digital marketing campaigns, driving KPIs and growth while collaborating across departments.
Summary Generated by Built In
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 12 year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.
We are seeking a dynamic Senior Performance Marketing Associate who is passionate about digital marketing and thrives in a fast-paced environment. The ideal candidate will be responsible for proposing, executing, and optimizing digital marketing campaigns to achieve set KPIs and drive business growth.
As part of a multinational, tech-driven organization, the candidate will have the opportunity to make a social impact by connecting users with services that support local communities, all while growing in a fast-paced, innovative environment.
Think you are up for it? Apply now!
What You’ll Do:
- KPI & Channel Ownership: Take full responsibility for key KPIs (e.g., CAC, CPL, FTU) across all segments, managing end-to-end channel strategy for platforms like Google Ads, Meta, TikTok, and Programmatic.
- Optimization & Reporting: Use advanced analytics and ad-tech expertise to analyze underperforming campaigns, implement corrective actions, and optimize the full conversion funnel for improved CVR and driver onboarding efficiency.
- Budget & Forecasting: Lead budget planning, pacing, and scenario modeling to ensure optimal spend and ROAS while driving profitable growth.
- Cross-Functional Collaboration: Work with teams across Product, Driver Ops, and Sales to align on strategic projects, ensuring seamless execution and alignment on KPIs.
- Content & Market Intelligence: Lead content creation for campaigns, using deep insights into user/driver psychology and market trends to develop high-converting digital strategies.
What We Seek:
- Analytical and data-driven mindset with the ability to translate insights into actionable marketing strategies
- Hands-on, results-oriented approach with strong ownership of KPIs and campaign performance
- Structured prioritization skills to manage multiple channels and deliverables without compromising on quality
- Strong collaboration and communication skills to align cross-functional teams and global stakeholders effectively
- Curious and adaptable learner who stays updated on emerging ad-tech, platforms, and performance trends
- Proactive problem-solver with the ability to identify gaps, implement improvements, and drive consistent optimization
- High level of accountability and professional maturity to operate independently in a fast-paced, evolving environment
What You’ll Need:
- Experience: Minimum 3+ years of progressive experience with proven track record in performance marketing, preferably from a high-growth tech company or leading advertising agency.
- Bilingual Communication & Alignment: Must possess strong, structured written and verbal proficiency in both English and Bangla to ensure seamless, professional, and efficient communication alignment with the global Functional Department (FD) in Hong Kong (attending weekly meetings, presenting reports, and managing complex queries).
- Technical Mastery: Proven hands-on expertise in the execution, optimization, and reporting of performance campaigns across:
- Google Ecosystem (Required): Google Ads (Search, Display, PMax, Video, UAC), and a strong understanding of GA4 and Google Search Console (GSC).
- Programmatic & Ad-Tech: Proven experience or deep knowledge of Demand Side Platforms (DSPs) such as DV360, Eskimi, or similar platforms.
- Data & Analytics: Advanced ability to analyze data, generate concise observations, and forecast budget requirements using tools like MS Excel (pivot tables/VLOOKUP/IMPORTRANGE etc ), Google Sheet, Looker Studio, Power BI etc.
- Tracking Proficiency (Crucial): Expert knowledge in updated setting up, troubleshooting, and verifying conversion tracking, including Meta Pixel, Conversions API (CAPI), and mobile measurement partners (MMPs).
- Mindset: Possessing a strong sense of structured prioritization, ownership, understanding, adaptability and hunger to learn to drive strategic results and mentor junior team members.
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
Top Skills
Conversions Api
Demand Side Platforms
Google Ads
Google Analytics 4
Google Search Console
Google Sheets
Looker Studio
Meta Pixel
Mobile Measurement Partners
Excel
Power BI
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The Company
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
