The Role
Own performance marketing strategy and execution across digital acquisition and reactivation channels. Manage the consumer funnel from app install through repeat transactions, optimize budgets and bidding, improve CAC and conversion rates, lead experimentation, analyze cohorts and incrementality, evaluate emerging channels, and communicate performance insights to cross-functional stakeholders.
Summary Generated by Built In
About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Role Objective:
Own performance marketing initiatives for Paytm's consumer businesses with a focus on incremental user growth, transaction growth and efficient CAC/CPT across acquisition and reactivation.
Key Responsibilities:
- Own performance marketing strategy and execution across Google, Meta, OEM/DSP and emerging digital channels.
- Manage the consumer funnel across App Install → Signup/Login → First Transaction → Repeat/Reactivate.
- Translate business objectives into channel strategy, budgets, audience architecture, bidding and optimization frameworks.
- Drive improvement in CAC/CPI/CPT, conversion rates, scale and incremental contribution.
- Identify growth opportunities across UPI, Recharge & Utilities, Travel and other Paytm consumer businesses through user, geography, cohort and funnel-level analysis.
- Lead experimentation across audiences, creatives, campaign structures, bidding/optimization events, geographies and new platforms.
- Work closely with Analytics, Product, Business, Creative and Martech teams to improve measurement, attribution and campaign effectiveness.
- Develop strong understanding of incrementality, attribution and user quality, rather than optimizing purely towards platform-reported conversions.
- Leverage platforms such as AppsFlyer, Firebase, GA4, BigQuery and internal analytics tools to identify opportunities and drive decisions.
- Evaluate new performance channels, OEM partnerships and emerging ad products.
- Own performance reporting and communicate key insights, opportunities and risks to senior stakeholders.
- Ensure strong governance on budgets, pacing, measurement and marketing efficiency.
Requirement:
- 3–5 years of experience in performance marketing, preferably in fintech, consumer internet, e-commerce or high-scale app businesses.
- Strong hands-on experience across Google Ads and Meta; exposure to DSP/OEM/app-growth ecosystems is preferred.
- Strong understanding of app acquisition, re-engagement, attribution and full-funnel optimization.
- Strong analytical and problem-solving skills with the ability to translate data into business decisions.
- Experience independently managing budgets and delivering measurable growth.
- Strong commercial mindset with an understanding of the trade-off between scale, efficiency and user quality.
- High ownership and ability to work independently in a fast-paced, cross-functional environment.
Why join us?
A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story.
Skills Required
- 3-5 years of experience in performance marketing, preferably in fintech, consumer internet, e-commerce, or high-scale app businesses
- Hands-on experience across Google Ads and Meta
- Exposure to DSP, OEM, or app-growth ecosystems
- Strong understanding of app acquisition, re-engagement, attribution, and full-funnel optimization
- Strong analytical and problem-solving skills with the ability to translate data into business decisions
- Experience independently managing budgets and delivering measurable growth
- Strong commercial mindset with an understanding of scale, efficiency, and user quality trade-offs
- High ownership and ability to work independently in a fast-paced, cross-functional environment
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
