Performance Marketing Executive

About Xapads Media

Xapads Media is a global digital advertising platform enabling brands, agencies, and publishers to achieve measurable growth through data-driven technology. Operating across key international markets, Xapads delivers advanced audience targeting, transparent programmatic buying, and high-performance user acquisition solutions. Driven by continuous innovation and industry expertise, we build scalable ad tech solutions that connect advertisers with global supply ecosystems. We foster a collaborative, fast-paced culture where execution, ownership, and measurable impact drive every initiative.

About the Segment

The Growth & Demand Generation segment drives global brand positioning, qualified lead acquisition, and pipeline expansion for Xapads. Leveraging advanced ad tech insights, targeted B2B distribution, and omnichannel performance channels, this team ensures Xapads’ proprietary solutions—including Xaprio, Pulse, and Helix—reach high-value advertisers, agencies, and publisher partners worldwide.

The Role

The Performance Marketing Executive drives paid customer acquisition and pipeline growth for Xapads. You will plan, launch, manage, and optimize hands-on paid media campaigns across Google Ads and LinkedIn Ads to attract and engage high-value B2B decision-makers. Working closely with sales, content, design, and web teams, you will establish full-funnel tracking, rigorously test campaign variables, and monitor lead quality against business outcomes. Success in this role means eliminating wasted ad spend, maintaining efficient CPC and CPL metrics, and consistently delivering pipeline growth.

What You'll Own

• Campaign Strategy & Execution: Own the complete setup, pacing, targeting, and management of paid acquisition campaigns on Google Ads and LinkedIn Ads.
  
• Technical Measurement & Tracking: Own web analytics and event setup across Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure precise conversion attribution.
  
• Funnel & CRO Optimization: Own A/B testing frameworks across ad creatives, copy, targeting, and landing pages to continuously increase conversion rates.
  
• Lead Quality & Sales Alignment: Own feedback loops with the sales team to ensure paid campaigns generate high-quality pipeline opportunities rather than top-of-funnel volume.
  

What You'll Do

• Paid Campaign Management: Plan, build, and optimize B2B search, display, and sponsored content campaigns across Google Ads and LinkedIn Ads.
  
• Technical Tracking Setup: Configure and maintain conversion tags, event triggers, pixels, and UTM parameters using GA4 and GTM without relying on external agency support.
  
• Budget & Bid Optimization: Monitor daily spend, pacing, and keyword/audience bidding strategies to lower acquisition costs and remove budget waste.
  
• A/B Testing & Experimentation: Run structured experiments across ad formats, headlines, calls-to-action, landing page layouts, and audience segments.
  
• Pipeline Analysis: Evaluate campaign performance beyond platform-reported clicks and impressions, tracking conversions through to sales-qualified leads and opportunity pipeline.
  
• Cross-Functional Collaboration: Partner with sales, content, and design teams to align ad messaging with strategic target accounts, industry verticals, and new market launches.
  

What We're Looking For

• Hands-on Performance Experience: Minimum 2+ years of direct, hands-on experience planning, running, and optimizing B2B performance marketing or demand generation campaigns.
  
• B2B & AdTech Context: Proven background within AdTech, digital media agencies, or B2B tech ecosystems, with an understanding of programmatic nuances and enterprise buying cycles.
  
• Platform Mastery: Hands-on experience building and managing targeted campaigns within Google Ads and LinkedIn Ads.
  
• Analytics & Tagging Infrastructure: Working knowledge of technical setup in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including custom event and conversion tracking.
  
• Data-Driven Focus: Demonstrated focus on downstream lead quality, cost-per-lead (CPL) efficiency, and sales pipeline contribution over vanity metrics.
  
• Location & Availability: Based in or willing to relocate to Noida, with the ability to join within a 30-day notice period.
  

Good to Have

• Reporting Tools: Experience building custom performance dashboards using Looker Studio, Power BI, or advanced spreadsheets.
  
• International Campaign Management: Hands-on experience adapting acquisition strategies and launching campaigns across international markets.
  
• CRO & Automation: Familiarity with landing page optimization tools, A/B testing platforms, and marketing automation or CRM integrations.
  

What Success Looks Like

• Qualified Pipeline Growth: Consistently deliver sales-qualified leads and measurable pipeline opportunities in key target markets.
  
• Attribution & Data Integrity: Maintain complete, reliable event and conversion tracking across all active paid media channels.
  
• Efficiency & ROI: Continuously optimize spend, lowering overall acquisition costs while maximizing lead quality and conversion rates.
  

How to Apply

To apply for this position, send an email to our careers mailbox ([email protected]). In the email make sure to include your resume and any additional information you would feel relevant for this role.