- Assist in developing and implementing project-specific and corporate marketing strategies aligned with business objectives.
- Support annual marketing plans, budget allocation, and strategic initiatives for ongoing and upcoming projects.
- Conduct market assessments to identify customer trends, demand patterns, and growth opportunities.
- Develop go-to-market strategies for new project launches and sales initiatives.
- Conduct market research and customer behavior analysis to identify target audience segments.
- Gather and analyze customer insights to improve product positioning and marketing effectiveness.
- Monitor real estate market trends, industry developments, and competitor activities.
- Prepare strategic recommendations based on market intelligence and business requirements.
- Ensure adherence to brand guidelines across all marketing and communication activities.
- Support initiatives to enhance brand visibility, reputation, and customer perception.
- Coordinate with creative and digital agencies for development of marketing collateral and campaigns.
- Maintain consistency in messaging across online and offline channels.
- Plan and execute integrated marketing campaigns across digital, print, outdoor, events, and social media platforms.
- Track campaign performance and suggest optimization measures to improve ROI.
- Coordinate with media agencies and vendors for campaign deployment and execution.
- Ensure timely delivery of marketing activities within approved budgets.
- Support digital marketing initiatives including SEO, SEM, social media, email marketing, and performance marketing.
- Track lead generation effectiveness and marketing funnel performance.
- Analyze customer acquisition costs, lead conversion metrics, and campaign outcomes.
- Work closely with Sales and CRM teams to improve lead quality and conversion rates.
- Prepare marketing dashboards, reports, and presentations for management reviews.
- Monitor project-wise marketing performance and customer engagement metrics.
- Analyze campaign ROI and business impact of marketing investments.
- Present actionable insights to support strategic decision-making.
- Collaborate with Sales, CRM, Product Development, Design, Finance, and external agencies.
- Coordinate with channel partners and vendors for marketing initiatives.
- Support leadership in strategic marketing projects and special assignments.
- MBA / PGDM in Marketing, Strategy, Business Management, or related discipline from a reputed institution.
- Bachelor's degree in Marketing, Business Administration, Commerce, Engineering, or related field.
- 3–7 years of experience in Marketing Strategy, Brand Management, Business Development, Market Research, or Strategic Marketing.
- Preferably from Real Estate, Infrastructure, Hospitality, Retail, FMCG, or Consumer-focused industries.
- Experience in campaign management, market intelligence, customer analytics, and lead generation strategies.
- Exposure to project launches, branding initiatives, and performance marketing will be preferred.
Skills Required
- MBA or PGDM in Marketing, Strategy, Business Management, or a related discipline
- Bachelor’s degree in Marketing, Business Administration, Commerce, Engineering, or a related field
- 3–7 years of experience in Marketing Strategy, Brand Management, Business Development, Market Research, or Strategic Marketing
- Experience in campaign management, market intelligence, customer analytics, and lead generation strategies
- Experience in real estate, infrastructure, hospitality, retail, FMCG, or consumer-focused industries
- Exposure to project launches, branding initiatives, and performance marketing
What We Do
Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class transport and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its transport logistics and energy utility portfolio businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India. Adani owes its success and leadership position to its core philosophy of ‘Nation Building’ driven by ‘Growth with Goodness’ - a guiding principle for sustainable growth. Adani is committed to increase its ESG footprint by realigning its businesses with emphasis on climate protection and increasing community outreach through its CSR programme based on the principles of sustainability, diversity and shared values. Watch Pehle Pankha Ayega | Phir Bijli Aayegi : https://www.youtube.com/watch?v=1orXXuPzNmY
