Teachable is a SaaS platform that serves educators who publish and monetize online courses, content, and coaching. We also have a B2B function, serving companies that use software to optimize their employee onboarding and training.
We are seeking a Performance Marketing Lead to lead our paid user acquisition efforts across B2C and lead acquisition for B2B. In an increasingly complex SaaS environment, you will operate as a high-impact IC, owning all paid marketing channels.
This role’s responsibilities will include search engine marketing (SEM / PPC), social media marketing (SMM), budget management, lead generation, keyword research, measuring data and analytics, working cross functionally with Sales and Product Marketing, and more. A key focus will be leveraging AI and new tooling to drive efficiency and scale.
This role reports directly to the Senior Lead of Acquisition.
Responsibilities:
- Direct strategy and execution of all paid acquisition across B2C and B2B
- Work cross functionally with Sales, Product Marketing, Brand & Content, and more
- Set and manage monthly and quarterly budgets and goals for paid marketing
- Own SEM, SMM, OTT, Reddit, and all other paid marketing channels
- Implement and oversee marketing automation and advanced tooling to streamline workflows
- A/B test new channels, ad types, messaging/targeting, and more
- Be data-driven, keeping us honest to monthly and quarterly goals for paid growth
Experience Required:
- 5+ years of paid marketing experience
- 3 years of experience owning Paid Search (SEM)
- 3 years of experience owning Paid Social (SMM)
- Experience owning large marketing budgets (8 figures annually)
- Strong experience in both B2C and B2B acquisition
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Confident in pushing back on "bad ideas" or low-impact requests through data-backed reasoning
- Experience in SaaS is a plus
This is a CLT contract with full benefits, paid in $BRL.
This position will be located remotely in Brazil working with Teachable’s team based in Brazil and in the United States.
What the Team is Saying
Teachable Compensation & Benefits Highlights
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Parental & Family Support — Paid parental leave up to 16 weeks (usable over two years) and family medical leave are part of the package, alongside childcare support and a dependent care FSA.
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Leave & Time Off Breadth — Discretionary/unlimited PTO, paid sick leave, and a 30‑day paid sabbatical after four years expand time‑off options, with Brazil roles receiving 30 days of PTO plus salary recharge.
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Retirement Support — Retirement programs include a 401(k) with company match for U.S. employees and a private pension match in Brazil.
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What We Do
Teachable was founded in 2014 to provide a solution that was missing for Creators in what was the early online courses space. Teachable is where seasoned creators around the world build their legacy through education. On Teachable, it’s easy to create high-quality courses, coaching, memberships, and digital downloads that help creators scale their businesses—and truly impact people's lives. With tools designed to grow revenue and drive deeper engagement, creators can confidently move towards real financial freedom, while delivering a learning experience their audience loves. Today, more than 150,000 creators trust Teachable to build something bigger than content—businesses that stand the test of time.
Why Work With Us
We won’t hold you back from reaching your full potential at Teachable; you’ll have the freedom to be an integral member of our tight-knit team, with great benefits and perks. Your work here will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.
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