Performance Marketing Specialist

Reposted 5 Days Ago
Be an Early Applicant
Amsterdam, NLD
In-Office
Junior
eCommerce • Food • Information Technology • Retail
Tech's answer to groceries 🥑 🥐🍎
The Role
As a Performance Marketing Specialist, you will help run and optimize app campaigns, analyze performance, collaborate with the creative team, and learn industry trends.
Summary Generated by Built In
In a nutshell 

Picnic is looking for an early-career Performance Marketing Specialist who is equally excited by data and creativity. This role is a perfect combination of analytical thinking and creative problem-solving: you’ll learn how to run app campaigns, uncover performance insights, develop and test new creative ideas, and turn both into real business results.

If you’re passionate about digital marketing, enjoy working with numbers, and love exploring what makes an ad stand out, this is a great opportunity to gain hands-on experience in a fast-growing scale-up in the grocery industry.

Tricks of the trade
  • Run campaigns: Assisting in setting up and managing campaigns on Meta, TikTok and Google Ads.
  • Analyze campaign performance: Monitoring and analyzing campaign performance using tools like Adjust and Tableau to optimize results.
  • Close collaboration: Working with our creative team to develop engaging ad content.
  • Learn and grow: Keeping up with industry trends and learning best practices in mobile growth marketing.
Your superpowers
  • MSc. degree in Business Administration, Marketing or equivalent
  • Up to 2 years of hands-on digital marketing experience
  • Strong analytical mindset with an interest in working with data and performance metrics. 
  • Proficient in using Google Sheets, Excel or any other data tool to analyze and present insights
  • Passionate about using AI to automate, simplify, and improve everyday marketing tasks
  • Excited to brief and develop ad creatives that strengthen campaign performance
  • Eager to learn and work with Google Ads, Meta and TikTok ads
  • Excellent communication and teamwork skills
  • Strong affinity in the mobile app industry
  • Professional fluency in English is required, proficiency in Dutch, German or French is a plus
  • Eligible to work in the Netherlands
Picnic perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

✍🏼 Learning & development 

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. 

All the rest 

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.


Skills Required

  • MSc. degree in Business Administration, Marketing or equivalent
  • 1-2 years of hands-on performance marketing or mobile app user acquisition experience
  • Strong analytical mindset
  • Excellent communication and teamwork skills
  • Fluency in English; Dutch, German or French is a plus
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The Company
HQ: Amsterdam
4,979 Employees
Year Founded: 2015

What We Do

At Picnic, we’re revolutionizing the way people buy groceries. Our affordable and sustainable service is made possible by our passionate people, cutting-edge technology, efficient planning, and, of course, our fleet of iconic electric vehicles! It’s why our customer base is growing rapidly across the Netherlands, Germany, and France. One of the things that makes Picnic different is that we handle almost everything in-house: forecasting, developing our first automated warehouse and new electric Picnic vehicles, internal and customer-facing applications—the list goes on. It gives us more freedom when it comes to trying out new and innovative ideas, which is something we do a lot! We love to challenge ourselves and learn new things. Our teams have access to various meetups, language classes, ‘Lunch & Learn’ sessions, our very own Tech Academy, and tailored soft-skills training. Professional development is as important to us as the service we provide to our customers. As a diverse team made up of over 80 nationalities, there are always plenty of activities to get involved with, whether you’re into sports, board games, charitable causes, dancing (at our legendary Picnic festival), or licorice tasting—yes, even that! Our scale-up culture means you get to own your role and bring fresh ideas to the table. So, if you’re looking for an opportunity to make a real difference, get in touch—we’d love to hear from you.

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