Performance Marketing Specialist Intern

Posted 5 Hours Ago
Be an Early Applicant
Hiring Remotely in Chennai, IND
In-Office or Remote
Internship
Information Technology • Professional Services • Consulting • Manufacturing
The Role
Execute and optimize Meta (Facebook & Instagram) advertising campaigns: audience research, budget allocation, A/B testing, performance monitoring (CTR, CPC, CPM, CPA, ROAS), report insights, and coordinate with content/design teams to improve lead quality and ROI.
Summary Generated by Built In

This is a remote position.

This is a remote position.

We at Abhyaz (MTAB Technology Centre Pvt. Ltd.) are looking for a passionate and results-driven individual to join us as a Performance Marketing Specialist Intern.

Core Functional Responsibilities:
  • Plan, create, and execute Meta (Facebook & Instagram) advertising campaigns
  • Set up and manage advertising campaigns using Meta Ads Manager
  • Perform audience research, segmentation, and targeting for different campaigns
  • Assist in budget planning, allocation, and campaign optimization
  • Conduct A/B testing on ad creatives, audiences, and campaign strategies
  • Monitor campaign performance and analyze key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversions
  • Optimize campaigns to improve lead quality and maximize return on investment (ROI)
  • Coordinate with the content and design teams to develop high-performing ad creatives
  • Prepare campaign performance reports and present actionable insights
  • Stay updated with Meta Ads platform features, advertising trends, and best practices
General Responsibilities:
  • Monitoring industry changes and digital marketing trends
  • Understand the products and services provided by the company
  • Maintaining healthy relations with clients and customers
  • Adhering to company policies, rules, and regulations
Hiring Process:
Steps
Process
Timeline
Step 1
Job Postings on our Career page
Friday
Step 2
Call for Registration and Enrollment
Friday
Step 3
Initiating Portfolio Submissions
Friday-Thursday
Step 4
Evaluation Process ends on Abhyaz platform
Friday
Step 5
Interview & Job Offer
Monday
Step 6
Onboard – Accept our Job Offer and onboard
Monday

Please note: Candidates are requested to fill out all the fields in the application form and not to use the Easy Apply option!

Do follow us on LinkedIn / Twitter / Facebook / Instagram



Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 1 to 3 years of experience in Performance Marketing, with hands-on experience in Meta (Facebook & Instagram) Ads
  • Strong verbal and written communication skills
  • Good analytical and problem-solving skills
  • Hands-on experience with Meta Ads Manager and campaign optimization
  • Knowledge of audience targeting, campaign objectives, budget management, and performance metrics (CTR, CPC, CPM, CPA, ROAS)
  • Experience in A/B testing and campaign performance analysis
  • Proficiency in MS Excel or Google Sheets for campaign reporting
  • Ability to interpret campaign data and provide actionable insights
  • Need adequate resources (Laptop/Desktop with a good Wi-Fi connection


  • Benefits
    • Learn On-Demand SaaS Tools: Gain hands-on experience with industry-standard tools like Moodle and Zoho One, enhancing your tech skills.
    • Out-of-the-Box Work: Engage in innovative projects that go beyond your primary job role, broadening your skill set.
    • Remote Opportunities: Enjoy the flexibility of working from anywhere, making it convenient to balance other commitments.
    • Diverse Project Experience: Work on internal projects as well as real client assignments, providing a well-rounded professional experience.
    • Online Portfolio Building: Develop a strong online portfolio showcasing your work, which can be invaluable for future job applications.
    • Flexible Timing: Benefit from flexible working hours, allowing you to manage your time effectively and maintain a healthy work-life balance.

    Terms & Conditions apply.



    Skills Required

    • Bachelor's degree in Marketing, Business, Communications, or related field
    • 1 to 3 years of experience in Performance Marketing with hands-on Meta (Facebook & Instagram) Ads
    • Hands-on experience with Meta Ads Manager and campaign optimization
    • Knowledge of audience targeting, campaign objectives, budget management, and performance metrics (CTR, CPC, CPM, CPA, ROAS)
    • Experience in A/B testing and campaign performance analysis
    • Proficiency in MS Excel or Google Sheets for campaign reporting
    • Strong verbal and written communication skills
    • Good analytical and problem-solving skills; ability to interpret campaign data and provide actionable insights
    • Access to a laptop/desktop and reliable Wi-Fi connection
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    The Company
    HQ: Chennai
    Year Founded: 2011

    What We Do

    MTAB Technology Center empowers enterprises, institutions, and individuals through integrated solutions in tools, training, talent, and digital transformation, focusing on advanced manufacturing technology.

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