The Role
The Performance Marketing Partner will drive customer acquisition and revenue growth through managing paid advertising campaigns and collaboration with creative teams.
Summary Generated by Built In
About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Growth Manager is responsible for executing PayJoy’s digital acquisition strategy across key markets including Mexico, Brazil, and Colombia. This role drives scalable and profitable growth through performance marketing, funnel optimization, and cross-functional collaboration with Risk, Product, and Analytics teams. The position focuses on acquiring high-quality customers while optimizing CAC and ensuring strong portfolio performance.
Responsibilities
- Execute and monitor the DTC acquisition strategy across paid and owned channels (Google, Meta, TikTok, affiliates) to drive efficient customer growth.
- Launch and optimize multi-market campaigns, testing creatives, audiences, and bidding strategies to maximize ROI.
- Analyze performance using cohort-based metrics (LTV, CAC, payback) to generate actionable insights and daily reports.
- Partner with Risk and Analytics teams to ensure acquisition quality aligns with credit performance metrics like approval rates and delinquency.
- Implement structured experimentation across the funnel, including landing pages, onboarding flows, and targeting to improve conversion.
- Technical Support: Collaborate with Product and Engineering to enhance tracking, attribution, and measurement frameworks.
- Localization: Support the development of localized strategies, adapting messaging and user journeys to country-specific dynamics.
Qualifications
- Bachelor’s degree in Business, Engineering, Economics, Marketing, or related fields.
- 4–5 years of experience in growth, performance marketing, or digital acquisition, preferably in fintech or high-growth tech companies.
- Hands-on experience with Google Ads, Meta Ads Manager, and attribution tools like Google Analytics, AppsFlyer or Adjust.
- Strong understanding of unit economics and the ability to translate data into actionable insights.
- Proven experience working with cross-functional teams such as Risk, Product, and Finance.
- Advanced English and fluency in the local language (Spanish/Portuguese).
- Self-starter with strong ownership, curiosity, and a bias for action
Benefits
- Local benefits depending on the country of hire
- Company-funded health insurance for employee and immediate family
- Company-funded employee life and disability insurance
- Paid vacation days, unlimited sick leave
- $2,000 USD annual Co-working travel perk
- $2,000 USD annual Professional Development perk
- Phone finance, headphone benefit, home office equipment allowance and wellness perks
- Catered lunches
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
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The Company
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
