Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Crunchyroll is looking for a GTM & Partnerships Marketing Manager to drive the strategy and execution of partnership marketing and go-to-market initiatives across LATAM. This role will focus on unlocking growth through key regional partnerships while also supporting content launches, promotional campaigns, pricing initiatives, and regional growth programs.
Working closely with cross-functional teams and external partners, this individual will operate at the intersection of GTM, Partnerships, and Marketing, translating regional priorities into scalable initiatives and measurable business impact.
About the GTM Team
The Go-To-Market (GTM) team is responsible for helping translate business priorities into coordinated execution across markets and functions. In LATAM, GTM works closely with Marketing, Product, Partnerships, Content, Lifecycle, Payments, and other teams to support launches, promotions, subscriber growth initiatives, and regional planning. The team helps align stakeholders, identify opportunities, track performance, and ensure regional priorities are executed consistently across markets.
Responsibilities
- Lead the development and execution of partnership marketing initiatives across LATAM markets.
- Support the development and execution of go-to-market initiatives across LATAM, including content launches, promotional campaigns, pricing initiatives, and growth programs.
- Translate regional strategy into actionable plans aligned with growth targets and GTM priorities.
- Build and manage relationships with key internal stakeholders (Marketing, Product, Business Development, Content, Lifecycle, Finance) and external partners.
- Drive end-to-end execution of campaigns, launches, and growth initiatives, including planning, briefing, launch, reporting, and performance tracking.
- Support business cases, forecasts, market analysis, and performance reviews for partnership and GTM initiatives.
- Monitor acquisition, retention, and engagement performance, identifying opportunities and risks across markets.
- Coordinate cross-functional launch readiness activities and ensure alignment across regional and global stakeholders.
- Support localization, content, customer experience, and growth initiatives that drive subscriber acquisition and retention.
- Develop scalable frameworks, playbooks, and best practices to improve consistency across markets.
- Consolidate regional updates, performance metrics, business results, and key learnings into executive-ready reports and presentations.
- Support planning and execution of regional growth forums, cross-functional meetings, and business reviews.
- Manage operational aspects across partnership marketing and GTM initiatives, ensuring execution excellence and business impact.
- 4+ years of experience in marketing, partnerships, growth, go-to-market, strategy, or related roles, ideally within entertainment, media, or digital platforms.
- Strong understanding of LATAM market dynamics and regional consumer behavior.
- Experience working cross-functionally with Marketing, Product, Content, Lifecycle, Business Development, and Finance teams.
- Proven ability to drive initiatives from strategy through execution.
- Strong analytical mindset with the ability to translate data into insights and actions.
- Experience supporting launches, promotional campaigns, partnerships, or subscription businesses is a strong plus.
- Excellent communication, stakeholder management, and project management skills.
- Ability to manage multiple priorities across markets in a fast-paced environment.
- Fluency in Portuguese, English, and Spanish is required
- Bachelor's degree required.
Contractor role
This is a contractor position hired through a local employment partner. While the employment arrangement is managed externally, the individual will work as a fully integrated member of the Crunchyroll LATAM Growth organization, collaborating day-to-day with regional and global stakeholders and participating in team planning, meetings, and business initiatives alongside the broader team.
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
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Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 4+ years of experience in marketing, partnerships, growth, go-to-market, strategy, or related roles
- Fluency in Portuguese, English, and Spanish
- Bachelor's degree
- Strong understanding of LATAM market dynamics and regional consumer behavior
- Experience working cross-functionally with Marketing, Product, Content, Lifecycle, Business Development, and Finance teams
- Proven ability to drive initiatives from strategy through execution
- Strong analytical mindset with ability to translate data into insights and actions
- Excellent communication, stakeholder management, and project management skills
- Ability to manage multiple priorities across markets in a fast-paced environment
- Experience supporting launches, promotional campaigns, partnerships, or subscription businesses
- Experience in entertainment, media, or digital platforms
What the Team is Saying
Crunchyroll Compensation & Benefits Highlights
How does Crunchyroll ensure its pay and bonus plans are competitive?
Crunchyroll approaches compensation through a combination of market-based salaries, performance incentives, comprehensive benefits, retirement support, and employee recognition programs. As the company competes for talent across technology, entertainment, gaming, content, and digital media, it aims to provide a total rewards package that supports employees both professionally and personally.
- Compensation is designed to attract talent across diverse specialties: Crunchyroll hires employees across engineering, product management, data, content acquisition, localization, marketing, gaming, finance, legal, operations, and other functions. Many job postings include salary ranges, reflecting a structured approach to compensation based on factors such as role scope, experience, skills, and geographic location.
- Performance bonuses reward contributions and impact: Crunchyroll offers performance-based bonus opportunities for eligible employees, allowing compensation to be connected to individual performance, team success, and broader business objectives. This helps ensure employees are recognized for their contributions while supporting a pay-for-performance philosophy.
- Benefits strengthen the overall rewards package: Crunchyroll's total compensation approach extends beyond base salary. Employees have access to medical, dental, and vision coverage; mental health resources; life and disability insurance; parental leave; family medical leave; childcare benefits; pet insurance; commuter benefits; wellness initiatives; paid volunteer time; and flexible time off. These programs help support employees throughout different stages of life and career.
- Retirement benefits support long-term financial wellbeing: Crunchyroll offers a 401(k) plan with company matching, helping employees build long-term financial security alongside their regular compensation and bonus opportunities.
- Recognition programs celebrate employee achievements: In addition to compensation and bonuses, Crunchyroll offers employee recognition programs that acknowledge employee contributions and accomplishments. These programs reinforce a culture that values impact, performance, and appreciation.
- Career growth can support long-term earning potential: Employees are encouraged to develop new skills, take on expanded responsibilities, and pursue growth opportunities across the organization. Employees frequently highlight opportunities to learn from experienced colleagues, work across multiple business functions, and build expertise in areas such as streaming, gaming, content, ecommerce, and technology. This focus on development can help support long-term career progression and earning growth over time.
- External signals:
- Employee feedback: Employee reviews frequently cite the overall benefits package, flexibility, and opportunity to work within a mission-driven entertainment company as positive aspects of the employee experience. (Glassdoor)
Bottom line: Crunchyroll supports competitive compensation through a combination of market-based salaries, performance bonuses, comprehensive benefits, retirement support, employee recognition programs, and career development opportunities. Together, these elements help create a total rewards package designed to attract, retain, and support employees across a wide range of disciplines.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
