SAFE Security

Performance Marketing Manager

Posted 10 Days Ago

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Bengaluru, Bengaluru Urban, Karnataka

In-Office

Mid level

Cybersecurity

The Role

The Performance Marketing Manager will lead digital acquisition strategies, manage campaigns, analyze data, and collaborate with teams to optimize performance.

Summary Generated by Built In

At SAFE Security, our mission is bold and ambitious: We Will Build CyberAGI — a super-specialized system of intelligence that autonomously predicts, detects, and remediates threats. This isn’t just a vision—it’s the future we’re building every day, with the best minds in AI, cybersecurity, and risk. At SAFE, we empower individuals and teams with the freedom and responsibility to align their goals, ensuring we all move towards this goal together.

We operate with radical transparency, autonomy, and accountability—there’s no room for brilliant jerks. We embrace a culture-first approach, offering an unlimited vacation policy, a high-trust work environment, and a commitment to continuous learning. For us, Culture is Our Strategy—check out our Culture Memo to dive deeper into what makes SAFE unique.

SAFE is seeking a highly skilled Performance Marketing Manager to lead our digital acquisition strategy. The Marketing Manager is a strategic thinker who will be responsible for managing the day-to-day workflows and optimizations of paid search, display, and social advertising.

Reporting to the Director, Demand Generation, this role will support the Marketing team in driving qualified pipeline growth and measurable ROI. It requires hands-on expertise, strong analytical capabilities, and a proven track record of driving measurable performance.

Core Responsibilities:

Strategy & Execution

- Develop, execute, and optimize digital campaigns from conception to launch

- Conduct in-depth keyword research & strategies, ad copy testing, bidding strategies, and audience segmentation

- Manage spend pacing, maintain efficiency targets, and communicate performance insights effectively to stakeholders

- Optimize all channels with a sole focus on high-value conversions and PG

Reporting & Analytics

- Analyze complex datasets to identify trends and provide actionable recommendations that influence broader decisions

- Build recurring performance dashboards for leadership

Collaboration

- Partner with creative and web teams to optimize landing pages, creatives, and conversion rates

- Align paid initiatives with broader marketing goals

Platform Mastery

- Maintain knowledge of industry best practices and new technologies

- Leverage the full suite of ad platforms to maximize ROI

Essential Skills/ Qualifications/ Experience:

4+ years of hands-on digital marketing experience, focused on lead generation and customer acquisition
Direct experience managing channels like Google and LinkedIn
Proven ability to launch and scale campaigns for top, middle, and bottom-of-the-funnel objectives
Proficiency in platforms like LinkedIn Ad Manager, Google Ads / Analytics, Marketo, and Salesforce
Strong ability to synthesize large datasets from disparate sources into clear strategies
Advanced knowledge of Excel
Expertise in AIO and SEO strongly preferred

If you’re passionate about cyber risk, thrive in a fast-paced environment, and want to be part of a team that’s redefining security—we want to hear from you! 🚀

Top Skills

Aio

Excel

Google Ads

Marketo

Salesforce

Seo

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The Company

HQ: Palo Alto, CA

403 Employees

Year Founded: 2012

What We Do

Safe Security is a pioneer in the “Cybersecurity and Digital Business Risk Quantification” (CRQ) space. It helps organizations measure and mitigate enterprise-wide cyber risk in real-time using it’s ML Enabled API-First SAFE Platform by aggregating automated signals across people, process and technology, both for 1st & 3rd Party to dynamically predict the breach likelihood (SAFE Score) & $$ Value at Risk of an organization

Headquartered in Palo Alto, Safe Security has over 200 customers worldwide including multiple Fortune 500 companies averaging an NPS of 73 in 2020.

Backed by John Chambers and senior executives from Softbank, Sequoia, PayPal, SAP, and McKinsey & Co., it was also one of the Top Contributors to the National Vulnerability Database(NVD) of the U.S. Government in 2019 and the ATT&CK MITRE Contributor in 2020.

The company, since 2018, has also been working with MIT in joint research for the development of their SAFE Scoring Algorithm. Safe Security has received several awards including the Morgan Stanley CTO Innovation Award.