The Role
The Performance Marketing Manager will optimize PPC campaigns across Google, Bing, and Apple Search Ads, focusing on user acquisition and ROI. Responsibilities include managing campaign operations, analyzing performance data, collaborating with teams, and scaling strategies in multiple markets.
Summary Generated by Built In
Sporty Group
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role
As we continue to expand into new markets and scale our global footprint, we are looking for a Performance Marketing Manager to strengthen our PPC team and help drive growth across Google, Bing, and Apple Search Ads.
In this role, you will manage and optimize campaigns across multiple countries, focusing on driving high-quality user acquisition and improving ROI through data-driven experimentation and continuous optimization. You will work closely with senior team members, as well as creative and analytics teams, to execute and scale performance strategies across both established and emerging markets.
What you’ll be doing
- Execute and optimize performance marketing campaigns across Google Ads, Bing, and Apple Search Ads to drive user acquisition and ROI in multiple markets.
- Manage end-to-end campaign operations — from setup and keyword research to monitoring, testing, and optimization — ensuring consistent delivery of KPIs such as CPA, CTR, and conversion rate.
- Continuously test new bidding strategies, audience segments, and creative approaches to identify growth opportunities.
- Contribute to creative ideation by analyzing ad performance and testing new copy and asset variations.
- Analyze campaign performance data to extract insights and recommend actionable improvements, leveraging tools like Google Ads, AppsFlyer, and Looker.
- Collaborate with senior team members, as well as creative, analytics, and local marketing teams, to execute performance strategies and deliver impactful results across regions.
- Monitor market trends, competitor activities, and platform updates to ensure best-in-class campaign execution and identify new opportunities for scaling.
- Support budget management, pacing, and forecasting across assigned geos and channels.
- Contribute to team knowledge sharing by documenting learnings, best practices, and optimization frameworks.
What you’ll bring
- 3+ years of hands-on experience in performance marketing, with a strong focus on Google Ads.
- Proven experience managing acquisition campaigns across multiple countries or regions.
- Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven optimization decisions.
- Proficiency with key tools such as Google Ads, Google Analytics (GA4), and BI tools (Looker or similar).
- Solid understanding of performance metrics, attribution models, and user acquisition funnels across web and app environments.
- Excellent attention to detail, organizational skills, and ability to handle multiple campaigns in a fast-paced environment.
- Collaborative attitude and strong communication skills, working effectively with creative, analytics, and local marketing teams.
- Passion for sports, digital marketing, and continuous learning in the evolving ad tech landscape.
Even better if
- Experience with Bing and/or Apple Search Ads.
- Experience within the online sports betting, gaming, or fintech industry.
- Familiarity with automation tools, scripts, or bulk management workflows for PPC campaigns.
- Understanding of localization and cultural nuances when running campaigns across different markets.
- Previous experience with cross-platform measurement frameworks or multi-channel attribution.
Tech Stack / Role-Specific Tools
- Google Ads (Search, Display, YouTube), Bing Ads / Microsoft Advertising, Apple Search Ads
- Google Analytics 4 (GA4), Looker / Data Studio for reporting, Google Tag Manager (GTM)
- Excel / Google Sheets for analysis
- Automation scripts or bid management tools — a plus
What’s In It For You
📍 Sporty is a remote first company in pursuit of sustainability
💰 A competitive salary + individual performance based bonuses every quarter
🌴 28 days paid annual leave
⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
📝 Referral bonuses & flash bonuses
💻 Top of the line equipment
🌍 Annual company retreats to provide great internal networking opportunities
Personalised Support
We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.
Your Move
If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Top Skills
Apple Search Ads
Bing Ads
Excel
Google Ads
Google Analytics 4
Google Tag Manager
Looker
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The Company
What We Do
Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.
We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
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