Performance Marketing Manager

What You’ll Be Doing: 

• Own the strategy, execution, and optimization of data-driven performance marketing campaigns, with accountability for ROI and CAC outcomes
• Define and lead a structured experimentation roadmap, including A/B and multivariate testing, and apply learnings to inform broader demand strategy
• Manage day-to-day performance marketing operations, including campaign setup, budget pacing, optimizations, and reporting.
• Analyze full-funnel performance data to proactively influence decisions, identify scalable growth opportunities, and improve ROI and CAC.
• Build and scale demand generation strategies with a strong focus on B2B customer acquisition.
• Act as a strategic partner to Product Marketing, Content, Design, and Revenue teams to align performance programs with business priorities.
• Develop and maintain dashboards and reports to monitor performance across platforms, delivering actionable insights to stakeholders.
• Stay current on digital marketing best practices, platform updates, and emerging trends to maintain a competitive edge.
• Set direction and evaluate performance of vendors and agencies, ensuring measurable business impact.
• Implement audience segmentation and personalization strategies to maximize ad relevance and conversion rates.
• Drive the creation of compelling ad copy, landing page experiences, and campaign creatives in collaboration with design and content teams.
• Maintain rigorous QA processes to ensure campaign accuracy and high standards before launch.
• Continuously monitor competitor activities and market dynamics to inform strategy adjustments.

What You’ll Bring:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent experience in SaaS or B2B marketing).
• 8+ years of hands-on experience managing paid media campaigns, preferably in a SaaS or B2B environment.
• Proven experience running A/B tests and applying learnings to optimize marketing performance.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-backed decisions.
• Deep understanding of various paid media platforms including Google Ads, LinkedIn, Facebook, YouTube, and emerging ad technologies.
• Proficiency with analytics and marketing tools such as Google Analytics, Looker, Tableau, or similar platforms.
• Experience managing budgets across multiple platforms, with a focus on maximizing return on investment (ROI).
• Strong project management skills with an ability to handle multiple campaigns and priorities simultaneously.
• Excellent collaboration and communication skills — able to partner cross-functionally and manage agency relationships effectively.
• Hands-on experience with CRM and marketing automation tools (e.g., HighLevel, HubSpot, Marketo, Salesforce) is a plus.
• A proactive, growth-oriented mindset with a strong attention to detail and commitment to continuous learning.


Experience/Education/Certifications Required:
• Bachelor’s degree in Marketing, Business, or a related field from a recognized institution in India.
• Strong knowledge of Google Ads, Meta, LinkedIn, YouTube, and DemandGen platforms.
• Proven experience with A/B testing, campaign optimization, and funnel performance analysis.
• Proficiency in tools like Google Analytics, Looker Studio, Tableau, or similar analytics/reporting platforms.
• Google Ads and Meta certifications are preferred.
• Strong communication skills and ability to work independently in a fast-paced, remote-first setup.