The Role
Manage and optimize advertising campaigns across major platforms like Google, TikTok, and Meta. Responsible for budget allocation, data analysis, compliance, and collaboration with creative teams.
Summary Generated by Built In
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.About the Opportunity What You’ll Be Doing What We Look For In You Nice to HavesPerks & Benefits
We are seeking an experienced and passionate Performance Marketing Specialist to join our growing global team. The ideal candidate will have a proven track record of success in managing advertising campaigns on major media platforms, particularly Google, TikTok, and Meta, and a strong interest in the cryptocurrency industry.
- Campaign Strategy & Execution: Plan, execute, and optimize advertising campaigns on primary platforms like Google (Search, Display, UAC), TikTok, and Meta (Facebook & Instagram), as well as secondary channels including Apple Search Ads (ASA) and X (formerly Twitter), to meet user growth and ROI targets.
- Budget Management & Optimization: Manage and allocate the performance marketing budget effectively. Continuously optimize bids, targeting, and creatives through data analysis and A/B testing to maximize Return on Ad Spend (ROAS).
- Data Analysis & Reporting: Dive deep into campaign data, monitoring Key Performance Indicators (KPIs) such as Cost Per Acquisition (CAC), Lifetime Value (LTV), and conversion rates. Provide regular, insightful reports to support strategic decisions.
- Creative Strategy & Testing: Collaborate with the creative team to brainstorm, develop, and test various ad formats, copy, and visuals to identify the most resonant messaging for our target audience across different channels.
- Market Intelligence & Channel Expansion: Stay current with industry trends, competitor activities, and emerging advertising channels. Proactively identify and test new opportunities for growth.
- Compliance & Risk Management: Develop a deep understanding of and adhere to the advertising policies of Google, Meta, TikTok, and other platforms, especially concerning financial and cryptocurrency products, to ensure all marketing activities are compliant and support business continuity.
- Proven Experience: A minimum of 5 years of hands-on experience in performance marketing, with a demonstrated history of managing large-scale budgets successfully.
- Platform Expertise: Mastery of Google Ads, TikTok for Business, and Meta Ads Manager is essential. Strong knowledge of Apple Search Ads and X Ads is highly preferred.
- Analytical Skills: An excellent data-driven and analytical mindset. Proficient with tools like Google Analytics, AppsFlyer, or similar mobile measurement partners. Experience with SQL/Python for ROI analysis is a strong plus.
- Industry Background: A genuine interest in and understanding of the cryptocurrency/Web3 industry. Experience promoting financial or crypto-related products online is a significant advantage.
- Communication & Collaboration: Excellent communication, coordination, and project management skills, with the ability to work effectively in a cross-functional team environment.
- Language Skills: Professional proficiency in both written and spoken English.
- High-Growth Environment: Experience working in a fast-paced, agile environment at a high-growth startup or tech company.
- Diverse Channel Experience: Experience with other paid channels such as programmatic advertising or affiliate marketing.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
OKX Statement:
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
- The salary range for this position is $178,000 - $250,000
- The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Top Skills
Apple Search Ads
Appsflyer
Google Ads
Google Analytics
Meta Ads Manager
Python
SQL
Tiktok For Business
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
