The Role
Lead paid media execution across various platforms, optimizing campaigns for growth and efficiency while collaborating with creative and analytics teams.
Summary Generated by Built In
VRAI is one of the fastest-growing digital-first direct-to-consumer brands. Modernizing diamond jewelry through the exclusive use of sustainably created diamonds, VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. An honoree of Fast Co. Innovation Award in retail design, and a global business, VRAI has locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen, with more locations on the horizon.
We’re looking for a hands-on and creative Performance Marketing Manager to lead paid media execution across Google, Programmatic & Paid Social. This role is ideal for someone who thrives in fast-moving, visual-first environments and loves turning creative experiments into performance wins.
You’ll be responsible for driving campaign execution, optimization, and testing across multiple platforms—while collaborating closely with our design, content, and analytics teams. You’ll work alongside a seasoned Senior Performance Marketing Manager and report directly to the Director of Performance Marketing.
Responsibilities
- Develop and implement paid media strategy across Google Search, Shopping, Meta, Programmatic, and emerging channels to drive qualified traffic and conversion.
- Optimize ad spend to achieve growth and efficiency goals, balancing performance targets with brand storytelling, seasonal campaign needs, and new product launches.
- Collaborate closely with brand and creative teams to craft and test assets that resonate with high-intent shoppers and reflect our luxury positioning.
- Build reporting dashboards & attribution models to analyze campaign performance, extract actionable insights, and present findings to the wider team.
Qualifications
- 5+ years of performance marketing experience, ideally within fine jewelry, luxury retail, or other considered-purchase categories.
- Extensive experience in managing and optimising product feeds for Google Shopping, Meta & other feed-based campaigns. Expert in all things Google.
- Programmatic experience to include campaigns targeting Display, Digital OOH & CTV media buys. Previous experience scaling these campaigns efficiently & internationally.
- Strong analytical skills and familiarity with GA4, Looker, Triple Whale, or similar tools; comfortable in drawing insights and making data-informed decisions.
- Excellent communication and collaboration skills; able to balance brand integrity with performance marketing objectives. Preferred: Fluent in English with additional languages such as Spanish or German a plus.
VRAI provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. Additional Perks such as employee discounts are also available. Our benefits begin as early as your first day of employment. Medical and vision coverage are retroactive to your start date, while dental and voluntary benefits take effect once you’ve completed your enrollment.
Some plans may not be available pending global locations however other options may be presented.
VRAI is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor under federal, state or local law.
Physical Requirement:
-Mandatory Onsite: The specific nature of this role requires physical presence at a designated VRAI facility for all scheduled work hours. This requirement applies only to positions explicitly designated as Onsite in the job description, such as showroom roles, and does not supersede any agreed-upon remote or hybrid working arrangements for other VRAI positions.
-This position will often: Sit, stand for long periods, walk, grasp, reach with hands and arms, lift below and above shoulders, bend, twist at the waist, climb, balance, stoop, squat, kneel, crawl, talk, hear, see, use fine finger manipulation, and complete repetitive motions.
-Lift/carry and push/pull up to 25 pounds
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.
Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.
To find out more about VRAI check out:
vrai.com
facebook.com/vrai
Top Skills
Ga4
Google Search
Google Shopping
Looker
Meta
Programmatic
Triple Whale
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The Company
What We Do
At Diamond Foundry, our mission is to create the future of diamond.
We developed proprietary reactor technology capable of forming plasma as hot as the sun at unprecedented density to produce diamond at mining scale.
In our zero-emission foundry, we sustainably create diamond for the jewelry and semiconductor industries.
Our VRAI brand brings iconic innovation in diamond jewelry direct to consumers.
For more information on how we’re creating the future, visit www.diamondfoundry.com.
Fast Company World's Most Innovative Company
TIME Best Inventions
Business Insider’s 21 Most Innovative Tech Startups
CNBC’s Top 50 Disruptors
Inc’s 25 Most Disruptive Companies
