Performance Marketing Manager (Google Ads)

You own Google as a paid acquisition channel for Viktor. Search, Performance Max, YouTube, the full Google ad stack — strategy, keyword and audience structure, budget, performance. You're the person who turns Google spend into qualified pipeline and paying teams. You partner with the Head of Performance Marketing on strategy and budget, and you own the channel.

Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google is one of the channels we believe in. You'll be the founding owner of it — end-to-end, no agency layer.

Day-1 operator. Day-180 architect of how Viktor runs Google. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.

• Own Google Ads end-to-end. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.

• Run landing page and conversion path experiments alongside the ad work. Quality Score and post-click conversion are part of your job, not someone else's.

• Set the experimentation cadence on Google. Weekly tests with clear hypotheses, documented results, compounding learnings.

• Own measurement and attribution for the channel. Enhanced conversions, offline conversion import, conversion modeling. You know what the platform is telling the truth about and what it isn't.

• Build the keyword, audience, and asset library. Search terms that convert, audiences that scale, copy and creative concepts that hold up. The playbook compounds.

• Partner with the Head of Performance Marketing on budget and prioritization. Push back when Google isn't the right channel for a goal. Make the case when it is. Bring the data to every cross-channel conversation.

• Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
  

You'll be measured on pipeline and CAC from Google. Not on impression share, CTR, or campaign count.

"I'd need a PPC specialist and a landing page team" is an instant no-hire. You're both.

30 days. Account audited. Wasteful spend and bad match types killed. Conversion tracking and offline import clean. First experiments shipped.

60 days. Campaign architecture restructured. Bidding strategy and budget allocation locked to pipeline goals. CAC trend visible. Weekly read-out into the Performance Marketing cycle.

90 days. Google is a predictable, scaling channel with documented playbook. Landing page experimentation loop running. Hiring rubric drafted if/when we add a second seat on the channel.

• Senior paid search operator with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable.

• You've personally managed meaningful Google budgets and have the receipts.

• You think about the whole conversion path. Ad to landing page to signup to paying. Quality Score matters because pipeline matters.

• Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act.

• Documented experimentation practice. You can show the cadence and the wins from a prior role.

• Operator-first. You're in Google Ads every day, not adjacent to it.

• Strong partner. You work shoulder-to-shoulder with the Head of Performance Marketing — bringing data, taking direction when it's right, pushing back when it's not.

• AI-native daily workflow. Claude and similar tools are core to how you work — including for ad copy iteration, query analysis, and reporting.

• Founder mentality. Building a channel from a real foundation, not inheriting a mature program.

• EU primary. NYC secondary. Remote OK with EU/ET overlap.
  

• No agency layer. You own the account.

• The Head of Performance Marketing and the co-founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.

• The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.
  

• You've scaled paid search from zero at a Series A or B B2B SaaS.

• You've worked on AI or PLG products.

• You've owned landing page experimentation alongside the ad account.

Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day.

We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

We're one of the fastest-growing companies in the world. The product works. The market is pulling.

This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.

That doesn't last forever. Right now, it's still true.

Top-of-the-market salary and the kind of ownership that only exists at this stage.

The best work happens when you're in the room. Munich, New York, and Warsaw. Remote for some roles.