Senior Performance Marketing Manager (Google Ads)

The Short Version
You own Google as a paid acquisition channel for Viktor. Search, Performance Max, YouTube, the full Google ad stack — strategy, keyword and audience structure, budget, performance. You've built this machine before, at scale. Now you build it again — with better tools, more budget discipline, and no legacy to work around.
What's Actually Going On Here
Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google is one of the channels we believe in. You'll be the founding owner of it — end-to-end, no agency layer.
Day-1 operator. Day-180 architect of how Viktor runs Google. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.
What You'll Actually Do

• Own Google Ads end-to-end. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.

• Run landing page and conversion path experiments alongside the ad work. Quality Score and post-click conversion are part of your job, not someone else's.

• Set the experimentation cadence on Google. Weekly tests with clear hypotheses, documented results, compounding learnings.

• Own measurement and attribution for the channel. Enhanced conversions, offline conversion import, conversion modeling. You know what the platform is telling the truth about and what it isn't.

• Build the keyword, audience, and asset library. Search terms that convert, audiences that scale, copy and creative concepts that hold up. The playbook compounds.

• Partner with the Head of Performance Marketing on budget and prioritization. Push back when Google isn't the right channel for a goal. Make the case when it is. Bring the data to every cross-channel conversation.

• Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.

The Bar
You'll be measured on pipeline and CAC from Google. Not on impression share, CTR, or campaign count.
"I'd need a PPC specialist and a landing page team" is an instant no-hire. You're both.
How You'll Know It's Working
30 days. Account audited. Wasteful spend and bad match types killed. Conversion tracking and offline import clean. First experiments shipped.
60 days. Campaign architecture restructured. Bidding strategy and budget allocation locked to pipeline goals. CAC trend visible. Weekly read-out into the Performance Marketing cycle.
90 days. Google is a predictable, scaling channel with documented playbook. Landing page experimentation loop running. Hiring rubric drafted if/when we add a second seat on the channel.
Who You Are

• 4–8 years running paid search, with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable.

• Direct media buyer at scale. You've worked directly on acquisition campaigns in the platform — not through an agency — with serious media spend ($1M+/month). Not "influenced" or "contributed to": you owned the spend and the outcome.

• Attribution fluency. GA4 and pixel implementation, enhanced and offline conversions, server-side event optimization. Multi-touch attribution and value-based optimization are a big plus.

• You think about the whole conversion path. Ad to landing page to signup to paying. Quality Score matters because pipeline matters.

• Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act.

• Documented experimentation practice. You can show the cadence and the wins from a prior role.

• Operator-first. You're in Google Ads every day, not adjacent to it.

• Strong partner. You work shoulder-to-shoulder with the Head of Performance Marketing — bringing data, taking direction when it's right, pushing back when it's not.

• AI-native daily workflow. Claude and similar tools are core to how you work — including for ad copy iteration, query analysis, and reporting.

• Founder mentality. Building a channel from a real foundation, not inheriting a mature program.

• You raise the bar. Your playbook becomes the house playbook. If we add a second seat on the channel, you draft the rubric and level up the hire.

Why This Role Is Different

• No agency layer. You own the account.

• The Head of Performance Marketing and the co-founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.

• The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.

Even Better If

• You've scaled paid search from zero at a Series A or B B2B SaaS.

• You've worked on AI or PLG products.

• You've owned landing page experimentation alongside the ad account.

Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day.

We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

We're one of the fastest-growing companies in the world. The product works. The market is pulling.

This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.

That doesn't last forever. Right now, it's still true.

Top-of-the-market salary and the kind of ownership that only exists at this stage.

The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.