Job Description:
Role : Performance Marketing Head
Location : Hyderabad
Job Responsibilities
Retail Media & Connected Commerce
Lead the end-to-end retail media strategy across e-commerce platforms, driving full-funnel growth, market share acceleration, new user acquisition and premiumization in partnership with the agency and retailer ecosystems.
Architect data-led campaign frameworks across search, display and platform activations, aligning investments to category moments, business priorities and commercial outcomes.
Ensure seamless integration of brand and commerce media, enabling consistent brand storytelling and synchronized go-live execution across top, mid and lower funnel touchpoints.
Drive best-in-class NPD launch frameworks with scaled visibility, conversion efficiency and velocity achievement across key marketplaces.
Partner with brand teams to optimize creative effectiveness, content relevance and retail media efficiencies across the shopper journey.
Measurement, Analytics & Growth Intelligence
Own the performance measurement ecosystem across retail media and commerce marketing, driving actionable insights through full-funnel reporting, attribution and ROI optimization.
Establish strategic KPI frameworks linking media investments to business outcomes including share growth, penetration, premium mix and profitability.
Leverage advanced analytics, retailer data and AI-enabled optimization tools to continuously improve campaign effectiveness and decision-making.
Perfect Digital Store (PDS) Excellence
Lead the Perfect Digital Store agenda to enhance digital shelf competitiveness, discoverability, conversion and content quality across all retailer platforms.
Own CARS score governance and performance management in collaboration with global connected commerce teams.
Drive best-in-class product content strategy including PDP optimization, A+ content, Brand Stores and automated content governance.
Utilize AI-led content intelligence and image optimization platforms such as Vizit to improve digital shelf effectiveness and shopper conversion.
Ensure catalogue excellence through rigorous governance of product data, SEO optimization, taxonomy accuracy and retailer compliance standards.
Lead on-time and high-quality NPD cataloguing, listings and renovation deployments across all key retailers.
Commerce Technology & Capability Enablement
Drive strategic utilization of commerce intelligence and optimization platforms including Amazon Pi, Blinkit BI, Zepto Atom, Gobblecube, AMC, SKAI/PacVue, Helium10, Sprinklr and retailer-native dashboards to unlock scalable growth opportunities.
Build integrated dashboards and decision-support systems to improve visibility, agility and performance governance across retail media and PDS.
Strategic Agency & Partner Management
Act as the strategic lead for agency and platform partnerships across retail media, content and digital shelf management.
Lead commercial governance, capability enhancement and innovation roadmaps with key technology and service partners.
Commercial & Budget Leadership
Own the channel A&CP strategy and investment governance, ensuring optimal allocation of spends across retailers, brands, activities and growth priorities.
Drive financial rigor through forecasting, phasing, ROI tracking, provisioning and cross-functional alignment with finance stakeholders.
Balance growth acceleration with media productivity and investment efficiency objectives.
Cross-functional & External Stakeholder Leadership
Partner closely with e-commerce sales, NKAMs and channel leadership to align commerce marketing priorities with retailer growth agendas.
Build strategic relationships with retailer category, media, experience and catalogue teams to unlock joint business growth opportunities.
Collaborate with global connected commerce teams to drive innovation, scale best practices and position India as a benchmark market within the global ecosystem.
Team Leadership & Capability Building
Lead and develop a high-performing commerce marketing organization across retail media, digital shelf and content excellence.
Build future-ready capabilities through structured development plans, coaching, succession planning and performance management.
Foster a culture of ownership, innovation, agility and continuous improvement while driving strong employee engagement and recognition.
Job Specifications/Qualifications
Note: May differ from the current job holder’s own skills and experience.
Education & Professional Qualifications
MBA or Equivalent Degree
Knowledge / Experience
Total experience of more than 12 years with min 3 yrs driving e com performance marketing.
Skills Required
- MBA or equivalent degree
- Total experience of more than 12 years
- Minimum 3 years driving e‑commerce performance marketing
- Familiarity and hands-on experience with retail media, digital shelf and commerce platforms (Vizit, Amazon Pi, Blinkit BI, Zepto Atom, Gobblecube, AMC, SKAI/PacVue, Helium10, Sprinklr)
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
