We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic, Affiliates and Paid Social channels, ensuring alignment with our growth objectives
Plan and execute A/B testing, alongside exploring new platforms to embark on for paid performance efforts
Formulate performance marketing strategies that align with our business goals and KPIs
Plan and review budgets to ensure efficient ad spend across various channels, optimizing ROI
Collaborate with partner agencies and other internal teams to create consistent and aligned communications across all channels
Stay abreast of emerging digital tools, platforms, and trends to diversify and optimize the channel mix and identify new opportunities
Conduct research on market trends, our brand's target audiences, and competitors to drive awareness, engagement, and conversions
Analyse reports and web traffic data to map the customer journey, identify trends, and make data-driven decisions
Collaborate with internal stakeholders to align efforts and achieve shared marketing goals
Liaise with stakeholders to achieve relevant materials (e.g. assets, campaigns’ mechanics and copies) to execute optimization across paid channels
Explore possibilities of business expansions into new markets with performance marketing efforts
Perform extensive keyword research for existing product categories, competitors, as well as seasonal campaigns for branded & non-branded listings
Understand and execute the analysis of last & multitouch attribution of data across paid channels and other marketing functions
Measure effectiveness of campaigns across platforms’ reports and internal dashboards with performance metrics (e.g. ROAS, Conversion value vs. Sales, CPM, CPC, Frequency, Reach)
Collaborate closely alongside platforms’ managers such as Meta, Google and TikTok and establish strategies that will help achieve KPIs in both short & long term
Monitoring spends across all paid channels and achieving efficiency
Job Requirements:
Bachelor’s Degree in Marketing or related fields
Minimum 2-3 years of digital agency, digital marketing or ECommerce marketing experience with paid media execution
Able to multi-task in a fast-paced environment, with strong project management capability
Pleasant disposition with excellent communication & interpersonal skills
Prior experience in the retail / fashion industry would be a plus
Prior experience in expansion into markets with performance marketing, would be a plus
Experience with Google Analytics, Google Adwords, Affiliates, Programmatic, Paid Social advertising platforms, Microsoft
Experience with data analysis and a data driven environment
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Skills Required
- Bachelor's Degree in Marketing or related fields
- Minimum 2-3 years of digital agency, digital marketing or eCommerce marketing experience with paid media execution
- Strong project management capability
- Prior experience in the retail / fashion industry
- Experience with Google Analytics, Google Adwords, Affiliates, Programmatic, Paid Social advertising platforms
What We Do
CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community. CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few. PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.
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