The Role
Plans, launches, manages, and optimizes paid digital marketing campaigns across Google, Meta, LinkedIn, and other channels. Generates leads for physical, SaaS, and technology products while managing budgets, ROAS, CPA, and conversion rates. Conducts audience, competitor, and keyword research; performs A/B testing; implements remarketing; optimizes landing pages; tracks campaign data; prepares performance reports; and collaborates with design, content, sales, and development teams.
Summary Generated by Built In
Job Title: Performance Marketing Executive
Experience: 1 to 4 Years (IT Industry)
Company: Codewinglet Pvt Ltd
Location: Surat, Gujarat (Must be based in Surat or willing to relocate)
Work Mode: Work from Office (WFO)
Employment Type: Full-time
Codewinglet Pvt. Ltd. is an AI-first engineering company building modern software products and solutions across AI, web, backend, and cloud technologies.
We are looking for a results-driven Performance Marketing Executive to plan, execute, optimize, and scale digital marketing campaigns that generate qualified leads, increase brand visibility, and maximize return on ad spend (ROAS). The ideal candidate should have hands-on experience with paid advertising platforms, analytics tools, audience targeting, campaign optimization, and conversion tracking.
- Plan, launch, manage, and optimize paid marketing campaigns across multiple digital channels.
- Execute lead generation campaigns for physical products, SaaS products, and technology products, including social media post-based marketing campaigns.
- Manage advertising budgets while maximizing ROI and minimizing cost per acquisition (CPA).
- Conduct audience research, competitor analysis, and keyword research.
- Create campaign structures, ad groups, and audience targeting strategies.
- Perform A/B testing of creatives, headlines, landing pages, and ad copies.
- Track campaign performance using analytics and conversion tracking tools.
- Monitor key marketing metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
- Generate regular performance reports with actionable insights and optimization recommendations.
- Collaborate with the design, content, sales, and development teams to improve campaign effectiveness.
- Implement remarketing and retargeting campaigns.
- Optimize landing pages for better conversion rates.
- Stay updated with the latest digital marketing trends, platform updates, and advertising policies.
- Strong understanding of Performance Marketing concepts.
- Hands-on experience with: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads
- Knowledge of: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Meta Pixel, Conversion Tracking.
- Understanding of SEO fundamentals and landing page optimization.
- Knowledge of audience segmentation and remarketing.
- Ability to analyze campaign data and make data-driven decisions.
- Strong analytical, communication, and problem-solving skills.
- Experience with A/B testing and campaign optimization.
- Bachelor's degree in Marketing, Business, Digital Marketing, Computer Applications, or a related field.
- Experience marketing IT services, SaaS products, AI solutions, or software products is an added advantage.
- Modern products and technologies in an AI-first engineering environment.
- Real-time AI projects, including AI Agents and GenAI systems.
- High-growth, fast-paced learning environment.
- Exposure to the latest technologies and live projects.
- Supportive and transparent leadership.
- Clear career growth and performance-based appraisals.
- Competitive & industry-aligned salary.
- Stable team culture with regular engagement activities.
- Flexible working hours and 5-day work week.
- On-time salary disbursement.
Skills Required
- 1 to 4 years of experience in performance marketing within the IT industry
- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads for Facebook and Instagram
- Hands-on experience with LinkedIn Ads
- Knowledge of Google Analytics 4
- Knowledge of Google Tag Manager
- Knowledge of Google Search Console
- Knowledge of Meta Pixel and conversion tracking
- Understanding of SEO fundamentals and landing page optimization
- Knowledge of audience segmentation and remarketing
- Ability to analyze campaign data and make data-driven decisions
- Experience with A/B testing and campaign optimization
- Strong analytical, communication, and problem-solving skills
- Bachelor's degree in Marketing, Business, Digital Marketing, Computer Applications, or a related field
- Experience marketing IT services, SaaS products, AI solutions, or software products
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The Company
