The Role
Plans, executes, and optimizes paid marketing campaigns across Google Ads, Meta Ads, and other platforms. Manages budgets, analyzes performance metrics, conducts A/B testing, improves funnels and landing pages, and collaborates with creative, content, e-commerce, and marketing teams to drive customer acquisition, conversions, revenue, and campaign scalability.
Summary Generated by Built In
Requirements
Skills Required
- Minimum 1 year of experience in performance marketing, paid media, or digital marketing
- Hands-on experience with Google Ads and Meta Ads
- Strong understanding of PPC, paid social, campaign optimization, and digital marketing funnels
- Experience managing and optimizing advertising budgets
- Understanding of ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rates
- Experience with A/B testing and campaign experimentation
- Strong analytical and problem-solving skills
- Ability to interpret campaign data and apply actionable improvements
- Good communication and cross-functional collaboration skills
- Experience in D2C, e-commerce, skincare, beauty, FMCG, or consumer brands
- Working knowledge of Google Analytics or GA4, Google Tag Manager, and Meta Business Manager
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The Company
What We Do
Dermatouch is an India-based dermatology-led skincare brand and online platform offering personalized, clinically tested products for common skin concerns. Its range includes serums, creams, sunscreens, toners, moisturizers, and other formulations designed to address pigmentation, dark spots, acne, scars, and related needs. Customers can take a skin test and purchase customized products, while the company also serves retail and healthcare distribution partners.
