Performance Marketing Coordinator

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

The Performance Marketing Coordinator for Consumer Referral Program will be responsible for executing and optimizing PayPal's consumer referral initiatives while orchestrating cross-functional collaboration. This role combines user experience optimization with performance marketing to drive viral growth through existing PayPal users. You will coordinate with various teams including marketing, legal, analytics, product, and engineering to ensure seamless program execution and optimization.

Job Description:

The Performance Marketing Coordinator for Consumer Referral Program will be responsible for executing and optimizing PayPal's consumer referral initiatives while orchestrating cross-functional collaboration. This role combines user experience optimization with performance marketing to drive viral growth through existing PayPal users. You will coordinate with various teams including marketing, legal, analytics, product, and engineering to ensure seamless program execution and optimization while maintaining detailed performance reports.

You Will:

• Execute and optimize PayPal's consumer referral program strategies

• Coordinate with cross-functional teams to implement program initiatives:

  • Product Marketing, Integrated Marketing and Lifecycle teams for campaign alignment and messaging consistency

  • Legal for compliance review and regulatory requirements

  • Analytics for data insights and performance tracking

  • Product for user experience improvements

  • Engineering for technical implementation and troubleshooting

• Monitor referral program metrics and conversion rates across different user segments

• Design and implement A/B tests to optimize referral flows and messaging

• Create and maintain performance reports tracking referral program success

• Analyze user behavior data to identify barriers to referral completion

• Facilitate regular cross-functional meetings and status updates

• Develop and optimize referral reward structures and incentive programs

• Track and analyze key performance indicators (referral rates, conversion metrics, program ROI)

• Support the development of referral program communication materials

• Manage project timelines and dependencies across teams

• Study competitor referral programs and identify opportunities for improvement

Qualifications You Have:

• Bachelor's degree in Marketing, Business, or related field

• 3- 5 years of experience in digital marketing or growth marketing

• Experience with referral programs or viral growth initiatives preferred

• Strong analytical skills and proficiency in data analysis tools

• Excellent project management and cross-functional coordination abilities

• Experience working with legal, product, and engineering teams

• Proficiency in Microsoft Excel and marketing analytics platforms

• Detail-oriented with strong organizational skills

• Experience with A/B testing and optimization tools

• Strong written and verbal communication skills

• Knowledge of referral marketing best practices

• Understanding of financial services consumer products is a plus

• Ability to manage multiple stakeholders and competing priorities

• Experience with agile methodologies is a plus

Subsidiary:

PayPal

Travel Percent:

0

-

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$52800 to $136510

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.