Performance Marketing Analyst

The Performance Marketing Analyst reports directly to the Performance Marketing Supervisor and provides support for day-to-day tasks across Performance Marketing channels such as PPC (Google and Bing), Paid Social (Meta and Instagram including potential launch of expansion channels) and Programmatic (Display, Audio, YouTube). The role is primarily focused on analyzing campaign data, preparing performance reports, and delivering insights that inform optimization strategies and support revenue and efficiency goals. This position is designed for entry-level professionals or individuals new to digital marketing who are eager to build foundational skills under the guidance of experienced team members.

What you'll be doing:

Data Reporting & Analysis

• Compiles and consolidates data from platforms including Google/Bing Ads, Meta Ads Manager, Google Analytics, Google Campaign Manager, and other relevant tools to monitor performance and ensure data accuracy.
• Prepare weekly, monthly and ad hoc reports summarizing key metrics (e.g., CR, CTR, CPA, ROAS), campaign outcomes and actionable insights.
• Maintains and updates dashboards to support management and business reviews.
• Assist in identifying trends, opportunities, and areas for improvement based on performance data.
• Provides regular performance updates to PM leads, highlighting key drivers, insights, and recommended next steps.

Account Management, Review & Audit

• Campaign management and audits to identify areas for improvement and optimization.
• Reviews account setup, platform recommendations, product feeds, campaign settings, and other items to ensure that they are properly set up.
• Document issues, irregularities, or opportunities found during audits and escalate to senior leads.
• Track and log account spend to ensure campaigns are delivered within budget allocations.
• Monitor and regularly updates Expense Metric files.

Ad Creation and Monitoring

• Proposes ad copies for paid ads that effectively convey brand messaging.
• Request and review translated copy/assets with the Localization team.
• Creates and uploads finalized ads on channel platforms.
• Implementing sale changes as needed.
• Responsible for maintaining and updating ad copy feeds for deployment across multiple marketing platforms as required.
• Coordinate with the Creative team to optimize ads based on performance feedback.
• Conducts sample searches to ensure ads appear as expected and accurately.

Project Coordination and Documentation

• Manages the ClickUp workflow for creative asset requests, ensuring proper documentation, prioritization, and coordination to support seamless campaign execution.
• Support cross-functional collaboration between Marketing, SEO, E-commerce and Creative teams for campaign execution.
• Track deliverables and deadlines to ensure timely campaign sale launches.
• Develops and maintains structured documentation of campaign processes, timelines, and standard operating procedures to support consistency, scalability, and knowledge sharing.
• Provide administrative support to senior leads as needed.

Market Understanding and Audience Research

• Conduct competitor benchmarking and review industry best practices in digital marketing.
• Assist in researching target audience behavior, preferences, and emerging digital consumption trends.
• Contribute insights to refine segmentation and targeting strategies.
• Monitor developments in digital platforms and recommend potential opportunities for testing.

Other Duties and Responsibilities

• Supports company culture by leading and/or participating in team-building events and activities.
• Performs ad hoc tasks that may be assigned, to support the function, team projects and training activities.

What we're looking for:

• Graduate of any Bachelor’s Degree, with the ability to demonstrate strong analytical and quantitative skills.
• Fresh graduates are encouraged to apply.
• Experience in Digital Marketing, particularly in Paid Social and PPC, is an advantage.
• Familiarity with ClickUp or similar project management tools; prior experience is a plus.
• Ability to use or explore AI tools (e.g., ChatGPT, automation tools) to support campaign optimization, analysis, and reporting.
• Willingness to learn and adopt AI tools.
• Comfortable using MS Office applications (Outlook, Word, Excel, PowerPoint).
• Strong willingness to learn and adapt to new tools and processes.
• Ability to follow instructions, promptly complete assigned tasks, and work collaboratively with a team.
• Organized with great attention to detail, able to manage tasks and timelines with accuracy and consistency.
• Good written and verbal communication skills.
• Responsive and proactive, with the ability to adapt quickly and deliver tasks efficiently.

Location: The Performance Marketing Analyst position is a remote working position for Balsam International Unlimited Philippine ROHQ in Manila. Team members in the Philippines are located within Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac areas only.

Our must-haves:

• Must attend occasional in-person meetings.
• Must have a fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.

Note: An online assessment will also be part of the recruitment process.

Status: This is a full-time, permanent position with benefits.

Hardware Provision: Company-issued Laptop will be provided on your first day.

At Balsam International, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, this includes:

• Government-mandated Benefits (SSS, PAG-IBIG, PhilHealth)
• 13th Month Pay
• Paid Leaves. We use time off to rest, go on vacation, or just sleep in! Our paid time off is flexible to our needs.
• Internet Subsidy. With internet allowance, we are set up for success.
• Healthcare Coverage (+ 2 dependents). We worry less about rising medical costs with flexible quality healthcare benefits.
• Maternity, Paternity, and Solo Parent Benefit. We make sure parents are supported while they navigate work and family life.
• Continuous Learning and Professional Development Benefit. Our professional and personal development are fully supported. Whether it be online courses, workshops or books!
• Mental Health Support. We manage work and life's challenges through Mental Health Day breaks, 24/7 professional counselling, and curated webinars.
• Company Incentive. An additional cash-based perk for all our Brandits based on company's performance.
• Meeting and Team Building Allowance. Happy tummies make our meetings more fun and productive!
• Shutdown Week. We can spend more time on things that matter with an additional one-week paid time off on top of paid leaves.
• Volunteer Time Off. With two paid days off, we are able to volunteer for advocacies we believe in.
• Bereavement Leave. We get additional paid leaves when a loved one passes to grieve and provide immediate support to our families.