Paid Search Manager, PPC, SEM

Job Description:

Job Title: Paid Search Manager, dentsu, Carat

Work Location: Dubai, United Arab Emirates

Job Level: Manager

Job Type: Full-time (Hybrid)

About dentsu international:

Dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey. In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.

You can learn more about us here: https://www.dentsu.com/ae/en

Role Purpose:

The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Key responsibilities:

• Provides day to day implementation, optimization and upload of client campaigns through direct input and supervising junior staff
• Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
• Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
• Coaches and develops junior staff, supervising their projects and day to day activities
• Builds strong relationships across client services team and with client

 Experience and Skills:

• Fluent language is a must, Arabic is a plus
• 5+ years of relevant work experience
• Previous experience in Media agencies is a plus, working on Retail, Ecommerce accounts
• Expertise level and hands-on experience with planning and managing all campaign types across Google Ads (search, shopping, YouTube, GDN), performance and branding campaigns across Facebook, Instagram, Snap and Tiktok.
• Campaign Management: Expertise with Google Ads, Google Analytics, SA360, Google Tag Manager, Microsoft Ads, and sometimes platforms like Amazon Ads or Apple Search Ads.
• Keyword Research: Ability to find high-performing, cost-effective keywords.
• Ad Copywriting: Writing compelling ads that convert, tailored to platform limitations.
• Bid Strategy Management: Manual and automated bidding strategies understanding.
• Landing Page Optimization: Working with design or CRO teams to ensure landing pages convert well.
• A/B Testing: Running experiments on ad copy, targeting, landing pages, etc.
• Tracking & Analytics: Setting up tracking via Google Analytics, GTM (Google Tag Manager), and conversion tracking pixels.
• Data Analysis: Comfortable with interpreting campaign performance metrics like CTR, CPC, CPA, ROAS, Quality Score.
• Reporting: Creating insightful reports for clients or leadership, often using tools like Google Data Studio, Excel, Looker, etc.
• Problem-Solving: Diagnosing performance issues and making data-driven adjustments.
• Campaign Planning: Developing full-funnel paid search strategies aligned with business goals.
• Budget Management: Allocating and pacing budgets effectively across campaigns and months.
• Audience Targeting: Understanding how to segment and reach different customer types.
• Cross-Channel Strategy: Integrating paid search with SEO, paid social, email, and broader marketing plans.

What can we offer you:

Financial Compensation:

• Competitive financial package.
• Annual bonus (based on company profitability and employee performance).

Health and Wellbeing:

• Flexible hybrid-model and working schedule.
• Private personal and family healthcare.
• 3 wellness days to boost your energy and recharge yourself.

Company Perks and Culture:

• Highly diverse, multicultural & collaborative team spirit 
• Regular team socials through-out the year
• Friendly, approachable office atmosphere - and business-casual dress code

Professional Development & Growth:

• Dentsu University – internal online portal, access to ongoing online training and development opportunities to enhance your skills and advance your career.
• Internal mobility opportunities and regional exposure across MENA

Diversity and Inclusion:

Dentsu International is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!

Excited about the role?

Please apply online and your application will be reviewed against our requirements. If your profile matches our business requirements, our recruiters will make sure to get in touch with you soon. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies

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