Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Crunchyroll is hiring a Senior Marketing Manager for the MENA region. You'll lead regional marketing efforts to grow our audience and bring anime and gaming fans closer to the stories they love. Reporting to the Director of Marketing, you'll work across campaigns, events, and launches that make an impact in the region. In this hands-on role you'll plan and run campaigns, partner with teams across the company, and make sure our work resonates with local fans while staying aligned with global goals.
Core Responsibilities:- Lead planning and execution for brand campaigns, title launches, events, and activations in MENA
- Create culturally relevant and engaging campaigns
- Use regional insights to grow awareness, engagement, and subscribers
- Partner with the Senior Social Media Manager (India + MENA) to align social and marketing plans
- Oversee campaign and event execution across the region
- Keep messaging consistent across all channels
- Manage agencies, vendors, and partners
- Track campaign performance and share insights
- Own the MENA marketing budget, including POs and invoices
- Work closely with internal teams to support broader business goals
We are considering applicants who can work remotely from Dubai, United Arab Emirates.
About YouWe get excited about candidates like you because you know the MENA market, turn insights into campaigns that truly connect with fans, and drive creative initiatives from start to finish
- 8+ years of marketing experience in MENA, specifically in Media, OTT, Gaming, or Entertainment, including planning, execution, budgeting, and reporting
- Proven track record of planning and executing end-to-end marketing campaigns and events, including digital, social, and offline activations
- Strong grasp of MENA fandoms and local languages to craft campaigns that resonate with audiences.
- Excellent organizational, communication, and stakeholder management skills
- Collaborative, creative, and detail-oriented, with the ability to manage multiple projects simultaneously.
- Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)
- Fluent in English; Arabic proficiency is a plus
#LifeAtCrunchyroll #LI-remote
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
What the Team is Saying
Similar Jobs
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere.
With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.
From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms.
Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.
We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
Gallery
Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
