Partnership Marketing Manager Berlin

Posted 7 Hours Ago
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Berlin, DEU
In-Office
Senior level
Fintech • Payments
The Role
Lead partnership marketing strategy and execution for developer-focused programs. Build and manage relationships with system integrators, agencies, and consultants; audit and improve the developer program and platforms; design lifecycle communications, SEO and content; run lead-generation campaigns and Developer Meetup events; develop co-marketing GTM strategies and toolkits; and collaborate with data/analytics to measure and optimize performance.
Summary Generated by Built In

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job serves as a thought partner, identifying issues and recommending best practices for partnership marketing initiatives. They lead functional projects, analyze business trends, and collaborate with peers to enhance efficiency. This role supports the development and execution of co-marketing campaigns, driving customer engagement and optimizing collaborative relationships between organizations.

Job Description:

Essential Responsibilities:

  • Develop and manage partnership marketing strategies to drive business growth and engagement
  • Build and maintain relationships with partners, including regional system integrators, digital agencies, and consultants
  • Audit the existing developer program experience and identify areas for improvement
  • Design, build, and deploy strategic marketing communications to support the developer lifecycle
  • Take ownership of developer-focused platforms, enhancing architecture, content, and SEO
  • Plan and execute lead generation campaigns and lifecycle communications for developers
  • Manage Developer Meetup events, including invitations, logistics, and execution
  • Collaborate with partners to create joint go-to-market strategies and co-marketing initiatives
  • Create marketing toolkit content to help developers promote solutions on their own channels
  • Work closely with data and analytics teams to track performance and optimize strategies

Minimum Qualifications:

  • 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

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Meet the team:

Our Consumer Marketing team in Berlin drives customer acquisition and engagement across Germany, Austria, and Switzerland. You’ll report to the Head of Integrated Marketing, DEATCH, and work closely with Brand, Analytics, and Product Marketing teams across Europe and globally. If you’re a strategic, hands-on Marketing Expert who thrives on creativity, collaboration, and delivering measurable impact, our team and this role are for you.

Your Way to Impact

At PayPal, we’re proud to be one of the most trusted brands in the DEATCH region, with over 35 million active consumers. This role offers a unique opportunity to help shape and deliver insight-led marketing strategies, launch impactful campaigns, and strengthen how we connect with both new and existing customers.

You’ll play a key role in driving customer acquisition, deepening engagement, and building long-term loyalty, working alongside a collaborative and high-performing Marketing team to deliver programs that make a real impact on our business and our customers.

What we're looking For  

  • Fluent German & English is required (C1/C2 Level)

  • 8+ years of experience in partnership or channel marketing, with a proven track record of developing and executing successful partnership programs.

  • Demonstrated experience in identifying, negotiating, and managing strategic partnerships.

  • Strong understanding of marketing principles and tactics, including CRM, onsite marketing, digital marketing, content marketing; event marketing is a plus.

  • Excellent communication, presentation, and interpersonal skills in German and English, with the ability to build rapport and influence stakeholders.

  • Strong analytical skills and the ability to interpret data to drive decision-making.

  • Experience with CRM and marketing automation tools.

  • Ability to thrive in a fast-paced, dynamic environment.

  • Bachelor and/or equivalent work experience required. 

Get bonus points with...

  • Experience in Fintech, Finance or/and E-commerce industries.

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].  

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Skills Required

  • Fluent German and English (C1/C2)
  • 8+ years experience in partnership or channel marketing
  • Demonstrated experience identifying, negotiating, and managing strategic partnerships
  • Strong understanding of marketing tactics including CRM, onsite, digital, and content marketing
  • Experience with CRM and marketing automation tools
  • Strong analytical skills and ability to interpret data
  • Bachelor's degree or equivalent work experience
  • Event marketing experience
  • Experience in Fintech, Finance, or E-commerce

PayPal Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PayPal and has not been reviewed or approved by PayPal.

  • Healthcare Strength Health coverage starts on the date of hire with medical, dental, vision, wellness resources, and health-navigation support. Eligibility includes spouses/domestic partners and dependents up to age 26, indicating broad and robust coverage.
  • Leave & Time Off Breadth Flexible time-off frameworks and a market-leading sabbatical after five years provide substantial time-away options. Paid leaves span bonding/parental, disability, and localized programs, offering broad coverage across situations.
  • Retirement Support A 401(k) with company match and a year-end true-up strengthens long-term savings. Financial-wellbeing tools and related programs further support retirement planning.

PayPal Insights

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The Company
HQ: San Jose, CA
34,450 Employees
Year Founded: 1998

What We Do

HELP US REIMAGINE MONEY. At PayPal, we believe that now is the time to democratize financial services so that moving and managing money is a right for all citizens, not just the affluent. We are driven by this purpose, and we uphold our cultural values of collaboration, innovation, wellness and inclusion as our guide for making decisions and conducting business every day. It is our duty and privilege to be customer champions and put those we serve at the center of everything we do. We are one team that respects and values diversity of thought for everyone, everywhere, and we actively seek to create an energizing workplace that brings out the best in all of us. If you’re ready to shape the future of money, join the team at PayPal. We're proud to work here. You will be too. PayPal is headquartered in San Jose, California and its international headquarters is located in Singapore.

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