Partner Sales Associate

Posted 36 Minutes Ago
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Reading, Berkshire, England, GBR
In-Office
Mid level
Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
We are shaping the future of digital connectivity the world relies on.
The Role
Drive direct and partner-led sales of enterprise wireless solutions across the UK. Responsibilities include recruiting and developing resellers, distributors, and carriers; managing enterprise customer relationships; enabling partner sales teams; achieving revenue and margin targets; forecasting pipeline; coordinating cross-functional activities; and representing the company at trade shows and industry events.
Summary Generated by Built In
About the role
As a Partner Sales Associate for the UK, you will be responsible for driving sales of our enterprise-grade wireless solutions through a combination of direct customer engagement and indirect channel partnerships. This dual-focus role requires both strategic relationship-building and hands-on sales execution. You will develop and expand partnerships with resellers, distributors, and cellular carriers while also engaging directly with enterprise customers to understand their connectivity needs. Your success will be measured by regional revenue growth, partner enablement, and market expansion in one of our most strategically important regions.
Responsibilities
• Own and drive partner and direct sales activities within the UK, meeting revenue, margin, and growth targets.
• Identify, recruit, and develop channel partners aligned with the company's enterprise wireless solutions growth strategy.
• Build strong, productive relationships with key personnel at partner organizations and enterprise customers.
• Train, coach, and support partner and carrier sales teams to ensure effective positioning and selling of enterprise wireless solutions.
• Collaborate cross-functionally (inside sales, marketing, support, and operations) to fulfill customer and partner expectations.
• Track and manage pipeline, forecast accurately, and report sales performance against goals.
• Execute co-marketing campaigns and represent the company at regional trade shows and industry events.
Qualifications
• Bachelor's degree and 4+ years of successful experience in regional or channel sales, ideally in wireless networking, IT infrastructure, or SaaS.
• Proven ability to drive revenue through both direct sales and channel-led models.
• Strong communicator with demonstrated skills in building relationships and influencing stakeholders.
• Experience mentoring or enabling sales teams and partners; ability to work across time zones and functions.
• High business acumen with solid planning, forecasting, and CRM discipline.
• Self-starter with a growth mindset and ability to adapt in a fast-paced, team-oriented environment.
• Willingness to travel throughout the UK and occasionally internationally.

Skills Required

  • Bachelor's degree
  • 4+ years of successful regional or channel sales experience
  • Experience in wireless networking, IT infrastructure, or SaaS
  • Experience driving revenue through direct and channel-led sales models
  • Strong communication, relationship-building, and stakeholder-influencing skills
  • Experience mentoring or enabling sales teams and partners
  • Ability to work across time zones and functions
  • Business acumen and experience with planning, forecasting, and CRM processes
  • Ability to travel throughout the UK and occasionally internationally

What the Team is Saying

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Ericsson Compensation & Benefits Highlights

  • Healthcare Strength U.S. job postings describe multiple medical plan options (including PPO and HSA‑eligible HDHP) plus dental and vision, aligning with a comprehensive medical suite. Corporate materials also emphasize wellbeing resources and EAP support.
  • Retirement Support Company communications and U.S. materials reference market‑competitive retirement benefits, including a 401(k) with automatic employer contributions and additional matching. Investor and benefits materials signal a structured approach to total rewards that includes long‑term savings programs.
  • Parental & Family Support U.S. and EWS guides and postings highlight paid maternity and parental/adoption leave at full pay, alongside structured short‑term disability at full pay for defined weeks by tenure. These programs are positioned as part of a family‑friendly, work‑life‑balance offering.

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The Company
HQ: Stockholm
88,000 Employees
Year Founded: 1876

What We Do

Ericsson builds the digital connectivity the world relies on. Our technology underpins the mobile networks, platforms, and systems that billions of people, businesses, and societies depend on every day. We are a global leader in communications technology, delivering mobile network infrastructure, cloud software, and wireless connectivity solutions for service providers and enterprises worldwide. Our networks support connectivity across 180+ countries, helping power everyday communication as well as critical digital services at global scale. Connectivity has evolved far beyond consumer mobile use. Today, nearly 80% of the world’s population accesses the internet via mobile networks, and Ericsson is helping shape what comes next. We are advancing 5G and 5G Advanced, developing network APIs that open connectivity to the global developer ecosystem, and applying automation and AI to make networks more intelligent, efficient, and resilient. Ericsson was the first company to launch live 5G networks on five continents, and our 5G platform is now commercially live in 150+ networks across 60+ countries. We also support more than 36,000 enterprise customers, enabling secure, high-performance connectivity for industries such as manufacturing, aviation, logistics, utilities, and public safety, where reliability and performance are mission critical. Innovation is central to how we work. Ericsson has approximately 28,000 employees in research and development, backed by one of the strongest intellectual property portfolios in the industry with 60,000+ granted patents. Our engineers, researchers, and technologists work across 100+ global R&D sites, helping define how networks evolve and how digital infrastructure is built for the long term. As the world moves toward a mobile-first, AI-powered, and cloud-driven future, connectivity becomes the foundation for digital transformation across every industry. Ericsson is building that foundation, shaping the future of digital connectivity through technology that operates at global scale and supports real-world impact, today and for what comes next.

Why Work With Us

Ericsson is a place for people who want to work on technology that powers everyday life. You’ll contribute to large-scale systems used every day, tackle complex challenges in live environments, and keep developing your skills and career in your own vision.

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