Marketing Manager - Partner/Programs

Are you passionate about driving business growth through strategic partnerships and creative marketing?

Locus Robotics is seeking a Marketing Manager - Partner/Programs to lead and scale our partner marketing program. Join us and play a key role in shaping the future of our partner ecosystem through impactful, results-driven campaigns and strategic initiatives that drive growth and strengthen key partnerships.

In this strategic, high-impact role, you will define and lead the partner marketing function, creating and executing co-marketing strategies with our partners. You'll collaborate cross-functionally with alliances, sales, product, and marketing teams to ensure partner initiatives drive measurable business outcomes. Success in this role requires a balance of creative vision and data-driven execution.

This hybrid role is based out our Wilmington MA headquarters.

Responsibilities

• Lead key partner programs to align and execute on joint business objectives, marketing initiatives, co-branded collateral, partner enablement, and shared investments.
• Develop and roll out end-to-end integrated partner marketing campaigns in collaboration with other marketing and sales teams.
• Lead partner communications, including the development and distribution of newsletters, coordination of partner onboarding, training programs (live and virtual), and management of ongoing education initiatives.
• Own and manage the partner portal ensuring content is up to date, resources are easy to access, and the platform supports partner enablement and engagement goals.
• Work with product marketing to develop joint messaging, solution briefs, slide presentations, web and social content, etc.
• Work with the ecosystem partner across key tradeshows and events to plan, manage and drive on the ground activity in support of driving awareness and pipeline.
• Drive a data-driven approach by analyzing metrics to inform strategy and planning, creating partner-specific reports, and collaborating with partners to track progress and report on KPIs.
• Additional responsibilities include support for the Marketing Programs team with the execution of in-region marketing programs that include but are not limited to events, demand-generation campaigns, and nurture programs (approximately 25%).

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in partner marketing within B2B high-growth SaaS environments, with a strong track record of building and executing successful go-to-market strategies with partners.
• Demonstrated expertise in working with strategic partners, channel ecosystems, and executing co-marketing initiatives using partner marketing tools and platforms.
• Strong content creation skills, with the ability to develop clear, engaging narratives and marketing assets that influence executives, prospects, and industry stakeholders.
• Experience managing backend operations of partner enablement platforms.
• Familiarity with SalesForce, 6Sense, and Asana (or similar CRM, ABM, and project management tools).
• Solid understanding of partner marketing metrics and reporting best practices.
• Excellent organizational and project management capabilities, with the ability to manage multiple initiatives and deadlines in a fast-paced environment.
• Excellent interpersonal skills, with a proven ability to collaborate effectively across cross-functional teams.
• Proficient English written and verbal communications skills required to collaborate effectively with internal and external teams.
• Ability to travel domestically up to 10-15% of the time.

Locus Robotics is an equal opportunity employer