Partner Marketing Manager, ISV

Lansweeper is a fast-growing SAAS scale-up helping businesses better understand, manage, and protect their IT devices and network. We empower our customers with accurate data and actionable insights about their technology environment. We currently discover and monitor around 100 million connected devices from 20,000+ customers, including Mercedes, Michelin, Sony, Carlsberg, Nestlé, IBM, Maersk and Samsung to governments, banks, NGOs, and universities, driven by its 300+ strong teams in Belgium, Spain, Italy, Ireland, UK, Canada and the USA. Over 90% of our customers renew their subscriptions every year and we onboard 250 new customers every month.
Partner Marketing Manager, ISVs
As the Partner Marketing Manager for ISVs, you will report to the Head of Field and Partner Marketing and will provide strategic marketing expertise and drive the go-to-market (GTM) strategy. Working closely with ISVs and embedded technology partners, you'll create compelling joint messaging and "better together" narratives that generate pipeline. In collaboration with regional channel and sales teams, you will develop and execute campaign and recruit strategies to accelerate growth through comprehensive, data-driven marketing plans on a global scale.
Key Responsibilities:• Develop and execute "Better Together" GTM strategies for ISV technology partners• Lead efforts to recruit ISV and embedded (OEM) technology integration partners• Create and promote joint messaging and campaigns to accelerate pipeline growth• Collaborate with sales and channel teams to align marketing efforts and optimize outcomes• Build, implement, measure, and optimize comprehensive global marketing plans• Track and analyze partner marketing performance using data and analytics
Qualifications:• Bachelor's degree in marketing, business, or related field• 3-5+ years of experience in B2B marketing, demand generation, and campaigns within the high-tech or IT sectors• Ability to travel domestically and internationally• Strong business acumen with excellent communication skills in English; proficiency in another language is a plus• Self-starter and comfortable working in a virtual environment• Proficiency in sales and marketing technology tools (e.g. Salesforce, Pardot)• Knowledge of paid & social media platforms (e.g. Google, Bing, LinkedIn) and/or Partner focused sites (e.g. CRN, Channel Futures)
Preferred:• Previous experience working with technology alliances or ISV integration partners• Background in IT Service Management (ITSM), Operational Technology (OT), or Cybersecurity• Proven track record of executing marketing strategies with partners (e.g., webinars, events, campaigns)• Strong skills in developing joint partner content and managing integrated marketing campaigns aligned with business objectives• Exceptional planning, prioritization, and problem-solving skills
What we offer:• Opportunity to grow with a rapidly expanding scale-up organization• Varied and challenging work with a high level of responsibility• Collaborative and supportive teamwork environment• Internal and external training opportunities to enhance your skills• Competitive compensation package and benefits
US: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.