Lansweeper is a fast-growing SAAS scale-up helping businesses better understand, manage, and protect their IT devices and network. We empower our customers with accurate data and actionable insights about their technology environment. We currently discover and monitor around 100 million connected devices from 20,000+ customers, including Mercedes, Michelin, Sony, Carlsberg, Nestlé, IBM, Maersk and Samsung to governments, banks, NGOs, and universities, driven by its 300+ strong teams in Belgium, Spain, Italy, Ireland, UK, Canada and the USA. Over 90% of our customers renew their subscriptions every year and we onboard 250 new customers every month.
Partner Marketing Manager, ISVs
As the Partner Marketing Manager for ISVs, you will report to the Head of Field and Partner Marketing and will provide strategic marketing expertise and drive the go-to-market (GTM) strategy. Working closely with ISVs and embedded technology partners, you'll create compelling joint messaging and "better together" narratives that generate pipeline. In collaboration with regional channel and sales teams, you will develop and execute campaign and recruit strategies to accelerate growth through comprehensive, data-driven marketing plans on a global scale.
Key Responsibilities:• Develop and execute "Better Together" GTM strategies for ISV technology partners• Lead efforts to recruit ISV and embedded (OEM) technology integration partners• Create and promote joint messaging and campaigns to accelerate pipeline growth• Collaborate with sales and channel teams to align marketing efforts and optimize outcomes• Build, implement, measure, and optimize comprehensive global marketing plans• Track and analyze partner marketing performance using data and analytics
Qualifications:• Bachelor's degree in marketing, business, or related field• 3-5+ years of experience in B2B marketing, demand generation, and campaigns within the high-tech or IT sectors• Ability to travel domestically and internationally• Strong business acumen with excellent communication skills in English; proficiency in another language is a plus• Self-starter and comfortable working in a virtual environment• Proficiency in sales and marketing technology tools (e.g. Salesforce, Pardot)• Knowledge of paid & social media platforms (e.g. Google, Bing, LinkedIn) and/or Partner focused sites (e.g. CRN, Channel Futures)
Preferred:• Previous experience working with technology alliances or ISV integration partners• Background in IT Service Management (ITSM), Operational Technology (OT), or Cybersecurity• Proven track record of executing marketing strategies with partners (e.g., webinars, events, campaigns)• Strong skills in developing joint partner content and managing integrated marketing campaigns aligned with business objectives• Exceptional planning, prioritization, and problem-solving skills
What we offer:• Opportunity to grow with a rapidly expanding scale-up organization• Varied and challenging work with a high level of responsibility• Collaborative and supportive teamwork environment• Internal and external training opportunities to enhance your skills• Competitive compensation package and benefits
US: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.
Top Skills
What the Team is Saying
What We Do
Managing IT has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’
IT managers have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the IT of an organization, if you’re not 100% sure of what assets you have to manage in the first place?
This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges IT professionals face every day.
Centralized IT Asset Data enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing IT Asset Data to collaborate across silos, locations, and departments is essential.
Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper's IT Inventory Platform provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate.
Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper
The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are a Team, that Cares, Grows & Delivers.
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Lansweeper Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
