Make an impact with NTT DATA
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.
The Partner Alliances Marketing Specialist is a seasoned subject matter expert, focused on supporting with the management and optimization of marketing efforts related to partnerships and alliances.
This role plays a crucial role in collaborating with partner companies to create joint marketing initiatives that drive brand visibility, lead generation, and business growth.
- Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
- Supports with the planning and executes the Alliances Partner Annual and/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
- Supports with the planning, coordination, and execution of joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
- Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
- Organises and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
- Supports with the development of strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
- Collaborates with partners to share marketing data and insights, analyze campaign performance, and refine strategies.
- Supports with the creation and management of marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
- Utilises marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
- Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
- Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
- Performs any other related task as required.
- Strong interpersonal skills to build and nurture relationships with partner contacts and internal stakeholders.
- Seasoned proficiency in various marketing disciplines, including campaign planning, content creation, and lead generation.
- Effective project management skills to coordinate and execute joint marketing initiatives within timelines and budgets.
- Excellent written and verbal communication skills to articulate partnership value propositions and convey marketing messages.
- Capability to analyse marketing data and metrics to measure the success of joint initiatives and optimize strategies.
- Ability to negotiating partnership agreements, contracts, and terms that benefit all parties.
- Team-oriented mindset with the ability to collaborate across different departments and functions.
- Seasoned familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Understanding of the IT services industry, market trends, and customer needs to identify suitable partnership opportunities.
- Creative thinking to develop innovative joint marketing campaigns that stand out in the competitive landscape.
- Results-Orientated with the ability to focus on achieving measurable outcomes, such as increased brand visibility, lead generation, and revenue growth.
- Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
- Relevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.
- Seasoned demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing.
- Seasoned experience in managing or collaborating with partners in a B2B context, ideally within the IT services or technology sector.
- Seasoned demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organisations.
- Seasoned experience in management and development of partnership value propositions collateral.
- Proven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes.
- Extended experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns.
- Seasoned experience in analyzing marketing data and using insights to optimize joint marketing initiatives.
Workplace type:
Hybrid WorkingAbout NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune
Global 100. We are committed to accelerating client success and positively impacting society through
responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with
unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and
application services. Our consulting and industry solutions help organizations and society move
confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more
than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as
established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each
year in R&D.
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
Third parties fraudulently posing as NTT DATA recruiters
NTT DATA recruiters will never ask job seekers or candidates for payment or banking information during the recruitment process, for any reason. Please remain vigilant of third parties who may attempt to impersonate NTT DATA recruiters whether in writing or by phone in order to deceptively obtain personal data or money from you. All email communications from an NTT DATA recruiter will come from an @nttdata.com email address. If you suspect any fraudulent activity, please contact us.
Skills Required
- Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field
- Strong interpersonal skills for developing partner and stakeholder relationships
- Proficiency in campaign planning, content creation, and lead generation
- Project management skills for coordinating initiatives within timelines and budgets
- Excellent written and verbal communication skills
- Ability to analyze marketing data and metrics
- Ability to negotiate partnership agreements, contracts, and terms
- Experience in marketing, especially B2B marketing, alliance management, or partner marketing
- Experience managing or collaborating with B2B partners, preferably in IT services or technology
- Experience planning, executing, and measuring joint marketing campaigns
- Experience developing partnership value proposition collateral
- Ability to manage multiple projects simultaneously
- Experience with marketing automation platforms, CRM systems, and analytics tools
- Experience analyzing marketing data to optimize joint marketing initiatives
- Relevant certifications in partner management or marketing automation platforms
NTT DATA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NTT DATA and has not been reviewed or approved by NTT DATA.
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Fair & Transparent Compensation — Feedback suggests salary bands and grades are clearly defined, making ranges and promotion criteria easier to understand. Standardized HR processes provide visibility into levels across common delivery roles.
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Healthcare Strength — Feedback suggests the package includes comprehensive medical, dental, and vision options with HSA/FSA eligibility. Global materials emphasize comprehensive insurance and wellbeing as baseline offerings across regions.
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Wellbeing & Lifestyle Benefits — Flexible work options, including remote/hybrid arrangements, are highlighted as core benefits and can support work–life balance. Some delivery teams report more manageable hours than strategy consultancies, improving perceived value for time.
NTT DATA Insights
What We Do
NTT DATA, Inc. is a trusted global innovator of business and technology services. We're committed to helping clients innovate, optimize and transform for long-term success. Our R&D investments help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity
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