Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We’d love to hear from you if:Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
As a Paid Social Senior Specialist, you will build, launch, and improve Paid Social campaigns (Meta, TikTok, Pinterest Performance+, Snapchat, Reddit) to grow new customers, revenue, and LTV while keeping efficiency on track. You’ll follow clear playbooks, turn performance data and creative learnings into next actions, and pilot practical innovations at a small scale before wider rollout. You’ll work closely with Creative, Analytics, Product/Bliss Point, and senior channel leads in your Pod, communicate clearly with clients, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression.
Key responsibilities
Client‑Centric
Prepare on‑time, accurate updates and contribute to QBR inputs; explain results and recommended next steps in plain language tied to goals.
Take action on client requests (e.g., promo changes, budgets) within guardrails and escalate when trade‑offs are needed.
The Tinuiti Way
Own day-to-day campaign management across Paid Social (Meta, TikTok, etc)
Apply strong Paid Social craft aligned with the Tinuiti Way (creative + audience + signal quality) with growing multi‑channel awareness; share simple “how‑to” guides and playbacks for repeatability.
Product‑Led
Operate platform features (Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); run small, safe pilots and monitor outcomes before scaling.
Use Bliss Point signals (e.g., Forecasting, Always‑On Incrementality, Creative Insights) shared by the team to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics.
Data & Measurement‑Driven
Monitor performance daily/weekly; run basic A/Bs with predefined success criteria and simple read cadence; keep pacing and budgets healthy.
Maintain signal and data quality (pixel/CAPI basics, event checks, UTMs/GA4 alignment) using checklists; partner with Analytics to validate reads and resolve anomalies.
Owner Mindset
Manage a clear work queue and deliver on time; proactively reduce rework and non‑converting spend (e.g., creative fatigue, audience overlap, “learning limited”); close the loop with documented learnings.
Ways of working and values
Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI.
Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
Culture of ownership: Move fast, cut waste, and own the result end‑to‑end.
Professional & Technical Qualifications
3-5+ years running Paid Social with hands‑on builds, launches, pacing, and optimizations; strong experience on Meta and TikTok.
Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit; familiarity with LinkedIn and X is a plus.
Comfortable with GA4 and platform analytics; can turn data into clear next steps and basic forecasts.
Communication and collaboration: Clear client‑facing updates; cross‑functional teamwork; ability to mentor and delegate work to more junior team members.
Advanced Excel/Sheets and presentation tool skills
KPIs
Growth: Increase qualified reach and new‑customer acquisition; contribute to revenue and LTV growth from Paid Social.
Creative: Faster creative innovation cycles and higher win rate; reduced fatigue.
Audience and signal: Expand high‑intent audiences; improve pixel/CAPI/event health; fewer “limited learning” cases.
Innovation: Deliver a steady flow of practical innovations (creative, audience, bidding, format) and record decisions and learnings.
Product/AI adoption: Pilot and adopt platform automation and Bliss Point‑guided optimizations with proven, incremental impact.
Efficiency (guardrail): Maintain or improve CAC/ROAS while growing profitable volume.
We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX, two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)
Perks and Wellness: Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Tinuiti Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tinuiti and has not been reviewed or approved by Tinuiti.
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Leave & Time Off Breadth — Time off appears expansive, combining unlimited PTO with companywide shutdowns, Flex Fridays, and a high total paid-days-off figure that is positioned as supportive of real disconnection.
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Parental & Family Support — Family-related benefits are positioned as a standout, including fully paid parental leave for birthing parents and partners plus fertility and family-forming support (e.g., adoption/surrogacy assistance).
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Equity Value & Accessibility — Equity access is framed as broad-based via an “Equity for All” program that starts from day one, adding a meaningful non-cash component to total rewards.
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What We Do
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,200 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands.
Why Work With Us
At Tinuiti, we focus on healthy growth—not just growth at any cost. It’s about putting people first. Which anyone can say… but we actually do. Our success is founded on an unusual business model that has served us well—growing employee happiness as a means of growing our clients’ business so we can continue to reinvest in innovation.
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