This role sits at the intersection of Product-Led Growth (PLG), experimentation, and brand storytelling. As part of the new, fast growing Supplier initiative at Coupa, you’ll partner closely with Product and Marketing to design, test, and refine experiences that drive measurable impact, from first impression to activation and beyond.
What You'll Do:
- Own the Journey: Design and improve key growth surfaces like landing pages, onboarding, pricing, checkout, and upgrade flows
- Connect the Experience: Make the end-to-end journey feel seamless across marketing and in-product touchpoints
- Lead GTM Design: Support go-to-market efforts across the website, lifecycle (email, in-app), and feature launches
- Drive Experimentation: Work with Product and Growth to shape hypotheses, run A/B tests, and iterate based on what you learn
- Prototype to Learn: Quickly bring ideas to life to test, validate, and move faster with more confidence
- Improve Conversion: Use data and research to spot friction, refine flows, and move key metrics
- Raise the Bar: Push the quality of visual, interaction, and motion design across everything you touch
What You Will Bring to Coupa:
- 5+ years of Product-Led Growth Experience: You understand how funnels, conversion, and experimentation actually play out in real products and drive business impact.
- Journey Thinking: You naturally think in flows and systems, with a focus on time to first value.
- Narrative Instinct: You can simplify complex ideas and carry a clear narrative across different touchpoints.
- High Craft: You care about the details and it shows in your visual and interaction design work. You have experience with brand and product packaging.
- Comfort with Experimentation: You’ve worked on A/B tests and know how to design for iteration, not perfection.
- Fast Prototyping: Skilled at bringing ideas to life quickly with modern design tools.
- Data-Aware: You use data and research to guide decisions, without getting stuck in it
- Easy to Work With: You collaborate well with Product, Marketing, and Engineering and can adapt as things change.
What Success Looks Like:
- First 3 Months: You build a deep understanding of our users, funnel, and growth levers. You identify friction points and begin shaping early experiments. You establish trust with cross-functional partners and start contributing to meaningful improvements in key flows.
- By 6 Months: You are driving multiple experiments end-to-end, with clear hypotheses and measurable outcomes. You’ve improved critical conversion points (e.g., onboarding, pricing, checkout) and delivered cohesive GTM experiences that connect marketing and product more seamlessly.
- By 12 Months: You are a key driver of growth strategy through design. The experiences you’ve shaped measurably improve activation, conversion, and retention. You’ve helped establish a more unified journey across all touchpoints and raised the bar for how design contributes to business impact.
Skills Required
- 5+ years of Product-Led Growth Experience
- Experience with A/B tests
- High Craft in visual and interaction design
- Comfort with modern design tools for prototyping
- Ability to work collaboratively with cross-functional teams
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Company materials describe comprehensive healthcare and mental wellness programs for employees and their families, positioning well‑being as a core pillar of the package.
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Leave & Time Off Breadth — Generous paid time off, parental leave, and company Wellness Days are highlighted, with remote‑work flexibility available for many roles.
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Parental & Family Support — Family‑focused offerings include parental leave, fertility benefits, family medical leave, and on‑site mother’s rooms to support caregivers.
Coupa Insights
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
















