Job Description
Join the LEGO Group: Shape the Future of Digital Advertising in Western Europe!
Are you ready to lead the charge in transforming digital advertising for the LEGO Group? We're seeking an experienced media leader to drive our paid social media activation and strategy within the Global Media Activation Team.
Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact!
****Please apply with an English CV****
****No relocation support offered****
Oct 1st -Start date
About the Role:
As part of a pioneering team, you will be instrumental in connecting with kids, parents, and fans through innovative digital advertising. Your expertise will bring our vision to life by executing world-class social media campaigns, optimizing media spend, and enhancing campaign effectiveness. This is your chance to be at the forefront of defining the LEGO Group’s digital future.
Key Responsibilities:
- Media Strategy & Vision: Collaborate to drive key initiatives using Paid Social media platforms.
- Campaign Setup & Execution: Manage daily ad campaigns across Meta Ads Manager, TikTok Center, Snapchat Ads Manager, and Pinterest.
- Audience & Targeting Strategy: Develop custom audiences and targeting roadmaps.
- Optimization & Budgeting: Monitor spend and reallocate budgets to maximize performance.
- Creative Strategy & A/B Testing: Partner with creative teams for platform-native content and run structured tests.
- Pixel & Tracking Management: Ensure accurate data tracking with Social Conversions API, TikTok Pixel, and more.
- Stakeholder Influence: Engage with leadership and partners to drive alignment and advocacy.
- Innovation & Tech Strategy: Stay ahead of industry trends and technologies to future-proof our strategy.
What You Bring:
- Extensive knowledge of the global media landscape and ad tech ecosystem.
- Hands-on experience with tools like Meta Business Manager, TikTok Ads Manager, and Google Ads/DV360.
- A commitment to ethical marketing aligned with the LEGO Group’s values.
Why Join Us?
This is more than a job; it's an opportunity to craft world-class campaigns and build robust processes that will define the LEGO Group’s digital effectiveness. If you're passionate about purpose-driven marketing and ready to make a significant impact, we want to hear from you!
Join the global LEGO® family!
What’s in it for you? Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Hands-on experience managing paid social campaigns across Meta, TikTok, Snapchat and Pinterest
- Experience with Meta Business Manager, TikTok Ads Manager (Center), Google Ads and DV360
- Experience implementing and managing tracking tools (Social Conversions API, TikTok Pixel and similar)
- Ability to develop audience and targeting strategies and run structured A/B tests
- Budget management and optimization experience to maximize media performance
- Strong stakeholder management and ability to influence cross-functional teams
- Knowledge of global media landscape and ad tech ecosystem
- Commitment to ethical marketing aligned with company values
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
