Paid Media Specialist

Posted 2 Days Ago
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Charlotte, NC, USA
Hybrid
Entry level
Marketing Tech • Productivity • Professional Services • Social Media • Software • Business Intelligence • SEO
At Olly Olly the spirit of innovation meets the heartbeat of small businesses.
The Role
Develop, manage, and optimize Google PPC, LSA, PMAX, Meta, and potentially YouTube campaigns for home services clients. Review campaign performance, landing pages, targeting, budgets, and conversion metrics to improve ROI and lead generation. Manage a client portfolio, provide strategic recommendations to Account Managers and clients, report on KPIs, support retention, and identify growth opportunities.
Summary Generated by Built In

We’re Olly Olly, a fast-scaling SaaS company that transforms how small business owners grow and thrive by simplifying their marketing. Now, we’re searching for a Senior Paid Media Manager—a seasoned, results-driven expert ready to lead high-performing campaigns and optimize conversion-focused landing pages for ultimate growth. If you’re at the top of your game in Google Ads, Meta (Facebook & Instagram), and YouTube, and have a proven track record of crafting campaigns that deliver measurable results, let’s talk. Bonus points if you bring CTV advertising experience to the table.

🌎 Our Vision

At Olly Olly, we simplify marketing for small business owners, giving them the freedom to focus on what they love. By combining creativity, technology, and data-driven insights, we build solutions that create real-world impact.

We aim to be the ultimate all-in-one platform for small business growth, empowering owners to manage every part of their business effortlessly.

Our journey began as an agency, helping thousands of clients succeed. Now, we’re entering an exciting new chapter: becoming a SaaS-first company. By integrating human expertise with AI and automation, we’re creating affordable, impactful solutions that offer business owners peace of mind and measurable success.

🫵 Why We Need You

We’re seeking a Paid Media Specialist (Google PPC & LSA Expert) to guide and optimize digital ad strategies across a portfolio of clients. In this role, you’ll evaluate campaigns, provide strategic insights, and recommend actionable solutions to drive measurable ROI and help small businesses grow sustainably.

If you’re a data-driven digital advertising expert with a knack for customer success and innovative solutions, we’d love to meet you.

🚀 The Impact You’ll Have

Campaign Strategy & Oversight

  • Build, launch, and optimize high-performing Google PPC, Local Services Ads (LSA), and Meta campaigns tailored for small-to-medium-sized home services businesses, maximizing qualified lead volume and converting lower budgets into scalable, high-ROI growth.

  • Evaluate and provide feedback on the setup and performance of ad campaigns across Google PPC, PMAX, LSA, and Meta platforms to ensure alignment with client goals.

  • Offer strategic insights to the Account Manager on keyword research, audience targeting, and competitive positioning to refine overall campaign approaches.

  • Report monthly on performance metrics (CTR, CPC, ROAS, conversions) and collaborate with execution teams to recommend high-level adjustments for improved outcomes.

  • Act as a thought leader on campaign strategy, guiding conversations around creative direction and advertising best practices without direct involvement in implementation.

Own Your Book of Business

As a Paid Ad Strategist at Olly Olly, you’ll manage your own portfolio of clients, fostering strong relationships and delivering personalized insights to maximize their ROI. You’ll hold regular touchpoints with your clients—either monthly or every other month—depending on their spend levels, ensuring their campaigns remain aligned with their goals and optimized for growth. Your role is pivotal in driving long-term success for your clients while contributing to Olly Olly’s mission of empowering small businesses.

✅ What We Really Need From You

  • Proven expertise in creating, managing and optimizing Google PPC and LSA campaigns with demonstrated success.

  • Strong knowledge of Meta Ads Manager to create and manage Facebook and Instagram ad campaigns.

  • Familiarity with Google PMAX campaigns, analytics tools, and advertising KPIs (CTR, CPC, ROAS, conversions).

  • Conduct thorough PPC landing page reviews and UX audits to ensure landing pages are optimized for high conversion rates, speed, and seamless lead capture.

  • Partner with and advise Account Managers during client conversations to recommend budget adjustments, campaign optimizations, and strategy shifts that drive client ROI and unlock upsell opportunities.

  • Take direct ownership of client retention and campaign performance by tying lead volume directly to real-world business outcomes, continuously optimizing accounts to ensure long-term client success and low churn.

  • Ability to manage multiple campaigns in a dynamic, fast-paced environment.

  • Strong English speaking and writing skills required (near-native or fluent proficiency).

What Would Be Big Pluses

  • Certifications in Google Ads and Meta Advertising.

  • Experience with YouTube Ads and video marketing strategies.

  • Background in SEO, website design, or lead management tools.

  • Background working with small to medium size businesses in the home services industries

  • Familiarity with digital marketing agency workflows and processes.

  • Creative problem-solving and the ability to translate metrics into actionable recommendations.

🌟 What You’ll Love About Working at Olly Olly

  • Competitive pay: A salary that truly reflects your expertise and experience, plus commission.

  • 401(k) match: Matched up to 4% after your first year.

  • Comprehensive insurance: Medical, dental, and vision coverage.

  • Flexible work: 100% remote, with core hours for seamless collaboration.

  • Work-life balance: Generous PTO, including 15 vacation days and U.S. holidays

  • Impact-Driven Work: See tangible results from your strategies and celebrate small business successes.

  • Collaborative Culture: Join a team that values your input, encourages bold ideas, and prioritizes data-driven results.

Skills Required

  • Proven expertise creating, managing, and optimizing Google PPC and Local Services Ads campaigns
  • Strong knowledge of Meta Ads Manager for Facebook and Instagram campaigns
  • Familiarity with Google Performance Max campaigns, analytics tools, and advertising KPIs including CTR, CPC, ROAS, and conversions
  • Ability to conduct PPC landing page reviews and UX audits focused on conversion rates, speed, and lead capture
  • Ability to advise Account Managers on budgets, campaign optimization, strategy shifts, and client ROI
  • Ability to manage multiple campaigns in a dynamic, fast-paced environment
  • Near-native or fluent English speaking and writing skills
  • Google Ads certification
  • Meta Advertising certification
  • Experience with YouTube Ads and video marketing strategies
  • Background in SEO, website design, or lead management tools
  • Experience with small to medium-sized businesses in home services industries
  • Familiarity with digital marketing agency workflows and processes
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The Company
HQ: Charlotte, North Carolina
300 Employees
Year Founded: 2018

What We Do

Handle client relationships: Onboarding, lead projects, conduct calls, maintain thorough project documentation, maintain regular client communications, ensure client satisfaction and experience.Olly Olly is a digital marketing technology company providing comprehensive online visibility solutions for local service businesses. Founded in 2018, the company is trusted by 17,100+ small businesses across the USA with intelligent automation software for local SEO, Google Business Profile management, reputation monitoring, and lead generation. The platform combines proprietary automation including real-time Google Business Profile monitoring and protection against competitor sabotage, automated directory submissions, AI-powered review request systems, photo-to-video social media creation, viral content trend detection, competitive intelligence alerts, and centralized lead tracking. The social media engine transforms job photos into professional videos with platform-optimized captions in under 60 seconds, while competitive intelligence monitors competitor movements across all visibility layers and surfaces actionable response recommendations. The Work Feed provides real-time transparency with timestamped actions and explanations of what was done, why it matters, and expected outcomes. Specializing in home services contractors (HVAC, plumbing, electrical, roofing, construction), legal services, and professional service businesses, Olly Olly differentiates through the “complete iceberg” approach—building and maintaining all five layers that control online visibility (Google Business Profile, social presence, citation infrastructure, competitive positioning, and AI search optimization) while providing full transparency through daily activity feeds rather than monthly black-box reports. As an official Google Partner, the company operates on a subscription model with tiered packages based on service level and automation depth.

Why Work With Us

Olly Olly is a community of passionate individuals, a tight-knit family of gritty doers and creative minds on a mission to revolutionize the world of small business support. Our laid-back, family-feel environment fosters a vibrant culture of celebration for wins and a shared vision of impacting both our team and clients positively.

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