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Félix seeks to empower Latinos in the US to care for what matters most back home. #JuntosWeSucceed
The Role
Lead paid media strategy and execution across Meta, Google, and TikTok to optimize CAC, LTV, and payback. Build experimentation and creative testing roadmaps (A/B, Brand Lift, geo-tests), manage multi-channel budgets, implement advanced attribution and incrementality frameworks, and translate analytics into strategic recommendations for growth and creative teams.
Summary Generated by Built In
About Us
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before.
We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers. We are all owners of Félix, driven by a bias for action and a true experimentation spirit to get shit done with urgency and focus.
Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long. We are a team that is fiercely loyal to each other, where radical transparency and constructive feedback are how we grow and push for excellence. We are bold, we care less about what others are doing, and more about creating sustainable value and a product that truly makes our users' lives better. We are building the future, today.
About the Role
We are seeking a data-driven, results-oriented Paid Media Manager to join our Growth team. In this role, you will be responsible for scaling our campaigns across Meta, Google, and TikTok. Key areas of focus include the ideation and execution of a structured experimentation roadmap—utilizing A/B testing and incrementality studies to identify growth levers—and the development of a performance-led creative strategy, where you will translate data insights into actionable guidance for asset production. Furthermore, you will apply high-level analytical thinking to monitor the full conversion funnel, managing budgets with precision to optimize for CAC and LTV, ultimately ensuring that our media investment is deployed with maximum technical precision and strategic intent.
Responsibilities
- Own and execute paid media strategy across all digital channels (search, social, display, video, emerging platforms), optimizing for customer acquisition cost (CAC), lifetime value (LTV), and Payback period.
- Establish frameworks and best practices for campaign management, targeting, segmentation, keyword research, competitive analysis, messaging, and creative execution
- Execute the creative strategy by collaborating closely with the design team. You will be responsible for conducting rigorous A/B testing and implementing ads across channels
- Partner with creative teams and agencies to develop data-driven creative strategies and establish testing frameworks for continuous optimization
- Execute and monitor the experimentation roadmap, performing hands-on A/B tests, Brand Lift studies, and Geo-testing to validate channel incrementality and optimize creative performance
- Present campaign performance insights and strategic recommendations to senior leadership, translating complex data into actionable business strategies.
- Own channel results, budget allocation, and make data-driven recommendations for scaling investment
- Build and maintain strategic relationships with key platform partners to implement new ad features and Alpha/Beta tools, ensuring we stay ahead of channel trends and technical updates.
- Champion measurement excellence by implementing advanced attribution models and incrementality frameworks.
- Drive innovation by identifying and testing emerging channels and ad formats
Requirements
- Bachelor's degree in business, marketing, or a related field
- 3+ years of hands-on experience managing performance campaigns
- Technical mastery of Meta, Google, and TikTok. Previous experience in FinTech or financial services is a major plus.
- Proven track record of managing and scaling multi-million dollar media budgets across multiple channels
- Deep expertise in advanced targeting/optimization techniques and testing methodologies across major ad platforms
- Experience working and collaboratively in cross-functional environments.
- Experience developing and executing creative strategies for paid media campaigns, with a strong understanding of what drives performance across different channels.
- Hands-on experience working with attribution models and incrementality tests to analyze the customer journey and optimize channel performance based on true business impact and metrics
- Advanced proficiency with analytics platforms such as Amplitude, Google Analytics and BI tools.
- Strong analytical skills with the ability to translate complex data into strategic insights
- Experience in high-growth, fast-paced environments with the ability to iterate quickly
- Advanced English level
These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
What We Offer
- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Hybrid work environment
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment
Equal Opportunity Employer
At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
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Skills Required
- Bachelor's degree in business, marketing, or related field
- 3+ years of hands-on experience managing performance campaigns
- Technical mastery of Meta, Google, and TikTok ad platforms
- Proven track record managing and scaling multi-million dollar media budgets
- Deep expertise in targeting/optimization techniques and testing methodologies
- Hands-on experience with A/B testing, Brand Lift studies, and Geo-testing
- Experience developing and executing creative strategies for paid media campaigns
- Hands-on experience with attribution models and incrementality tests
- Advanced proficiency with analytics platforms such as Amplitude, Google Analytics, and BI tools
- Experience working collaboratively in cross-functional environments
- Strong analytical skills with ability to translate complex data into strategic insights
- Experience in high-growth, fast-paced environments with ability to iterate quickly
- Advanced English level
- Previous experience in FinTech or financial services
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The Company
What We Do
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before. We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, the Félix founders were selected as “Endeavour Entrepreneurs” and were recipients of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers.
