About the Role
Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This is a hands‑on, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and cross‑functional influence.
You’ll own paid media across LinkedIn, search, display, audio, and video/CTV—while helping shape how a global marketing organization plans, funds, and executes campaigns.
What You’ll Do
- Lead end‑to‑end paid media strategy and execution across multiple channels.
- Design and optimize multi‑channel B2B SaaS campaigns that support demand generation and ABM programs.
- Own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performance‑driven.
- Use 6sense or similar platforms to drive audience targeting, prioritization, and insights.
- Analyze campaign performance and translate data into actionable recommendations.
- Partner cross‑functionally to ensure paid media integrates seamlessly across the marketing ecosystem.
- Act as a strategic advisor—helping teams make smarter decisions about channels, budgets, and audience strategy.
What You Bring
- Strong experience managing B2B SaaS paid media programs.
- Advanced expertise in LinkedIn Ads; solid experience with paid search, display, and video.
- Hands‑on experience with 6sense or comparable ABM/intelligence tools.
- Excellent analytical and financial skills, including advanced Excel proficiency.
- Ability to influence and lead without direct authority.
- An omni‑channel mindset and curiosity about evolving martech capabilities (e.g., CDP, DAM).
Why This Role Is Different
- You’ll operate at a strategic level while staying hands‑on.
- You’ll influence how a global marketing org plans and spends—not just run campaigns.
- You’ll help shape the future of paid media at an enterprise B2B SaaS leader.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Skills Required
- Strong experience managing B2B SaaS paid media programs
- Advanced expertise in LinkedIn Ads; solid experience with paid search, display, and video
- Hands-on experience with 6sense or comparable ABM/intelligence tools
- Excellent analytical and financial skills, including advanced Excel proficiency
- Ability to influence and lead without direct authority
- An omni-channel mindset and curiosity about evolving martech capabilities
Blue Yonder Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Blue Yonder and has not been reviewed or approved by Blue Yonder.
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Leave & Time Off Breadth — PTO is described as generous or “unlimited” in the U.S., alongside paid holidays, sick time, and two paid volunteer days. These policies are often highlighted as strengths that support work–life balance.
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Flexible Benefits — Remote-work options and flexible arrangements are emphasized as part of the package. This flexibility is valued alongside compensation and can help offset middling pay for some roles.
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Healthcare Strength — Medical, dental, and vision coverage are provided, with mental health/EAP support and HSA/FSA options referenced. These core coverages are portrayed as solid and comprehensive.
Blue Yonder Insights
What We Do
Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment. Our intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfill customer demand. With Blue Yonder, you can make more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences. Blue Yonder - Fulfill your Potential Blue Yonder’s tagline “Fulfill Your Potential” reflects the company’s mission to empower every organization and person on the planet to fulfill their potential. Each day, our global teams of associates and business partners work together to accelerate global economic growth, increase sustainability and prosperity with a Sonoran Spirit.
