Odeko is on a mission to champion your neighborhood cafes, coffee shops, and other establishments through technology. Whether we’re saving small business owners hours every week with our tech-based operating platform, reducing CO2 emissions by consolidating deliveries, or developing a user experience that makes every new customer feel like a regular, Odeko supports our small business partners from open to close. Local coffee shops and cafes are the backbone of any given community, and we’re here to help manage the day-to-day tasks with a platform so intuitive, it’s kinda like magic.
The Odeko team is diverse, passionate, and innovative. Our 400+ employees are spread across numerous departments and business lines, but are single-minded in our mission to develop technology to support the many needs of our customers. We believe that small businesses need support now more than ever, and that Odeko is uniquely positioned to provide that support.
We’re looking for a Paid Media Manager to take full ownership of our paid media strategy and execution across Odeko Distribution and Barista Underground. This person will manage all paid acquisition channels — including Meta, Google, and emerging platforms — to drive qualified leads and direct revenue growth.
You’ll be inheriting programs currently managed by an external agency, with the goal of fully bringing this work in-house. This is a highly hands-on role that blends data-driven optimization with strategic growth planning. You’ll oversee everything from campaign builds and audience segmentation to reporting and budget allocation, ensuring every dollar spent delivers measurable results.
As part of the Marketing team, you’ll partner closely with the creative, brand, and sales functions to scale our customer acquisition engine, fuel our pipeline, and help the company hit aggressive growth targets.
How you’ll make an impact:- Take complete ownership of Odeko’s paid media program, managing Meta, Google, and other performance channels.
- Plan, launch, and optimize campaigns across search, social, and display to drive B2B leads (Distribution) and eCommerce revenue (Barista Underground).
- Develop a robust testing roadmap across creative, targeting, bidding, and landing page strategies to maximize ROI.
- Manage budgets, pacing, and performance reporting; forecast spend and results across multiple channels.
- Partner with our Sales team to improve lead quality, handoff, and close rates.
- Collaborate with Creative and Brand Marketing to develop assets and messaging that convert.
- Transition campaigns from our current agency partner and establish in-house processes, tools, and best practices.
- Analyze performance and present actionable insights regularly to leadership.
- Explore and pilot new paid channels and opportunities for growth.
- 5+ years of hands-on experience managing paid media campaigns (Meta, Google Ads, YouTube, and/or other digital channels).
- Proven success driving measurable performance outcomes across both lead generation and eCommerce objectives.
- Strong analytical mindset — fluent in data analysis, attribution, conversion tracking, and reporting.
- Highly organized and able to manage multiple campaigns, budgets, and timelines with precision.
- Comfortable owning the entire paid media function end-to-end — from strategy to execution to optimization.
- Skilled in A/B testing, audience segmentation, and funnel optimization.
- Experience working closely with Sales or Growth teams to align on lead quality and downstream performance.
- Strong communication skills; can translate results and insights into clear recommendations for stakeholders.
- Excited by the opportunity to build, scale, and continuously improve Odeko’s in-house performance marketing engine.
Compensation for this role is between $110,000 - $120,000
- Fast-paced environment and growth opportunities - plenty of room for you to directly impact the company and enhance your career!
- Competitive compensation, healthcare benefits, and opportunity for equity
- Other great perks - Full lists of benefits available upon request
Odeko is proud to be a diverse, equitable, and inclusive employer. We encourage all to apply regardless of educational background, race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
Odeko Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Odeko and has not been reviewed or approved by Odeko.
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Healthcare Strength — Health coverage spans medical, dental, vision, disability, and life insurance, with employer-paid options and access to FSA and wellness programming. This breadth signals strong core healthcare support as part of total rewards.
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Leave & Time Off Breadth — Time-off policies include generous PTO, paid holidays, sick days, paid volunteer time, and an unlimited vacation policy. These provisions offer wide latitude for rest and personal needs.
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Equity Value & Accessibility — Employees can access company equity opportunities and an employee stock purchase plan, adding ownership potential to compensation. This ownership component can meaningfully augment long-term rewards.
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What We Do
Here at Odeko, we believe that humans achieve more when they control their own destiny. That’s why we’re creating best-in-class solutions that empower small businesses to realize their big dreams - starting from our mobile ordering app and supply chain management service. Helping coffee shops and cafés increase their revenue, lower their expenses, and reduce their environmental footprint. We’re a passionate team of dreamers and builders, determined to liberate small businesses from the not-so-fun aspects of the job so that they can focus on what’s fun and important.
Why Work With Us
Odeko is missioned to help dreamers create their mark on the community. We supply nearly 10,000 cafes with inventory and mobile ordering. We have grown 20x in the last year and are backed by the world's leading investors and veteran team. We are looking for folks who care about small business and are willing to fight against the machine of industry
