Paid Media Manager

Posted Yesterday
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New York, NY, USA
In-Office
64K-147K Annually
Mid level
Aerospace
The Role
Lead and optimize multi-channel paid media (SEM, paid social, display, programmatic). Manage a small team, build client relationships, analyze performance, refine processes, and collaborate cross-region to meet campaign objectives.
Summary Generated by Built In

📍Long Island City, New York (Hybrid)

About the Role As a Paid Media Manager, you will work closely with our cross-functional strategists, overseeing campaigns across various channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You’ll ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns. Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists toward continued growth and success.

Responsibilities include but are not limited to:

  • Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.

  • Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.).

  • Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.

  • Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success.

  • Develop and maintain strong client relationships, ensuring business goals are met and exceeded.

  • Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.

  • Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.

  • Continuously refine and improve internal processes to drive team efficiency and performance.

  • Stay current on the latest SEM and digital marketing trends, tools, and best practices.

Requirements

  • 3+ years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube.

  • Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).

  • Proven track record with SEM and paid social campaign execution, optimization, and strategy.

  • Agency experience is highly preferred.

  • Solid background in digital marketing across multiple channels (search, social, display, programmatic).

  • Proven experience in a managerial or supervisory role.

  • Exceptional client relationship management, communication, and people management skills.

  • Strong strategic and analytical thinking with excellent attention to detail.

  • Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).

  • Bachelor’s degree in marketing, communications, or a related field.

Our interview process includes, but is not limited to, the following:

  • Cognitive Aptitude and Typing Test

  • Logic assessment on Excel

We offer a competitive salary and benefits based on education, experience, and skills level, including:

  • Unlimited vacation policy

  • Monthly Phone Stipend

  • Comprehensive Medical, Dental, and Vision insurance options

  • 401(K) plan with matching

  • Dog friendly office

  • Hybrid work opportunity

  • Professional Development Program

  • Bonus Perk - $50/week Seamless allowance

Total compensation based on education, experience, and skills level ($63,900-$147,400)

  • Level 1 - $63,900-$82,760

    • Possesses essential capabilities.

  • Level 2 - $82,760-$98,920

    • Possesses developing capabilities.

  • Level 3 - $98,920-$115,080

    • Possesses notable capabilities.

  • Level 4 - $115,080-$131,240

    • Possesses strong capabilities.

  • Level 5 - $131,240-$147,400

    • Possesses advanced capabilities.

Skills Required

  • 3+ years of hands-on experience running paid campaigns in Google Ads and/or Search Ads 360, including Shopping and YouTube.
  • Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).
  • Proven track record with SEM and paid social campaign execution, optimization, and strategy.
  • Agency experience.
  • Solid background in digital marketing across multiple channels (search, social, display, programmatic).
  • Proven experience in a managerial or supervisory role.
  • Exceptional client relationship management, communication, and people management skills.
  • Strong strategic and analytical thinking with excellent attention to detail.
  • Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
  • Bachelor's degree in marketing, communications, or a related field.
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The Company
94 Employees

What We Do

LAI International Leading Advanced Innovations Aerospace Defense Energy Industrial Medical Manufacturing Solutions Additive Waterjet Electrical Discharge Machining CNC Laser Welding Fabrication Assembly Design Assist 3D Printing Post Processing CMM ECM Data Analysis New Product Introduction Rapid Prototyping Inconel

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