Paid Media Lead

About the role 

Reporting into the Group Head of Performance Media, the Paid Media Lead role would be a crucial conduit in terms of ensuring briefs to paid media are both integrated in terms of planning and execution but also that our teams execute against those plans and hit the aggressive targets the business requires to succeed 

Core remit would be: 

· Assist the Executive team to ensure that a meaningful and relevant strategic plan exists. 

· Track the organisation’s performance against the strategic plan. 

· Ensure that an effective, resource-efficient planning process is used. 

· Support the organisation in business unit/team strategy development. 

· Take insight and develop business proposals to support the execution of the strategy. 

· Proactively lead SLAs for development and implementation across new business and existing clients. 

· Continuously evolve the Paid Media ecosystem/infrastructure including Paid Search, Paid Social and Programmatic. 

· An emphasis on App marketing and Programmatic experience, would be desired. 

Role Responsibilities 

The core remit of the roles have been identified below: 

RESPONSIBILITIES 

· Strategy – Demonstrate advanced understanding of Paid Social platforms and deliver Paid Social strategies to align with overall business goals and KPIs. Create and execute testing plans for creative, targeting and audience segments to improve campaign performance. 

· Campaign Management and Optimisation – Showcase the ability to manage, optimise and troubleshoot Paid Social campaigns across various platforms such as Meta (Facebook and Instagram), TikTok and Pinterest. 

· Data Analytics – Be able to analyse campaign performance data to provide insights and make recommendations for further optimisation and improvement. 

· Collaboration and Communication—Build and collaborate with the wider Paid Social team across the business to ensure Paid Social strategy. Manage relationships with external partners and vendors. 

· Platform Management—Stay updated with industry trends, new technologies, and best practices to ensure that Paid Social strategies are innovative effective, and start ahead of the competition. 

· Leadership – Deliver and monitor spend diversification between platforms achieving the ideal investment % for the greatest return. Testing and learning new platforms. 

· Automation- Lead Paid Social Automation and AI workstreams to greater enhance our efficiency. 

Planning: 

· Oversee the strategic planning process across the organisation, ensuring integration across functions, specifically but not limited to Paid media. 

· Oversee the development of a new planning programme to more effectively support the organisation in their strategic planning. 

· Work with Senior Leadership and finance to oversee the annual business planning cycle. 

Performance Management 

· Lead on establishing key performance indicators both on income (quantity as well as quality with a focus on sustainable income and committed support), influence and organisational efficiency, including development of all internal and external Digital Investment clients. 

· Responsible for keeping on top of client performance across the Paid Media divisions, ensuring that we identify potential opportunities and deliver against business targets 

· Lead on the measurement, monitoring and communication of performance outcomes to stakeholders across the organization, and to the Senior Leadership Team. 

International / Relationships: 

· Build and maintain relationships with suppliers, key industry bodies and peers across the sector. Manage the relationship with international colleagues. 

· Have strong relationships with Heads and Senior Leadership Team to be able to support and influence planning. 

· Responsible for building out strategic planning team internally, to deliver effective scale by continent including but not limited to APAC, UK, Europe and the Americas. 

· Build framework for activation and platform, native to territory. 

Other: 

· Keep abreast of key market trends and the regulatory environment. 

· To provide strategic direction and media planning support, to clients, from the very beginning and ensuring this can be implemented appropriately across the wider Paid Performance Teams. 

· To utilise various industry tools to garner insight to inform the most innovative planning approach, across but not limited to all Paid Media channels. 

· To work closely with client teams and activation teams to ensure overall delivery of the strategic insight. 

· To support the wider strategy team where appropriate but being responsible for working on all inbound business development briefs. 

· Provide support to the wider group and work on wider projects such as the group planning process, new business, best practice and other initiatives as needed.