The Role
Manage and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads, while analyzing performance and reporting insights to stakeholders.
Summary Generated by Built In
We are looking for a Paid Ads Specialist to join our growth team. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing.
Key Responsibilities
- Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
- Monitor campaign budgets, KPIs, and performance against goals.
- Conduct A/B testing on creatives, audiences, and bidding strategies.
- Gather, clean, and analyze campaign data to identify insights and opportunities.
- Prepare clear, actionable performance reports for internal teams and stakeholders.
- Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
- Stay up-to-date with platform changes, trends, and best practices in performance marketing.
Requirements
- 2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
- Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
- Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU ).
- Basic knowledge of audience targeting, keyword strategy, and attribution models.
- Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Strong communication and problem-solving skills.
- Experience with CleverTap or other CRM/marketing automation tools.
- Familiarity with web and mobile app user acquisition and retention strategies.
- Opportunity to grow into a mid-level performance marketing role.
- Collaborative, data-driven, and growth-oriented team culture.
- Exposure to multi-channel campaigns in a fast-scaling environment.
Bonus Points
What We Offer
Skills Required
- 2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads
- Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools)
- Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU)
- Basic knowledge of audience targeting, keyword strategy, and attribution models
- Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc.)
- Detail-oriented with the ability to manage multiple campaigns simultaneously
- Strong communication and problem-solving skills
- Experience with CleverTap or other CRM/marketing automation tools
- Familiarity with web and mobile app user acquisition and retention strategies
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
