This role will manage, oversee, and implement the overall paid ads strategy for our clients. They will grow brand awareness and drive traffic across paid and organic strategies delivering enhanced engagement and market leading conversion. In addition, they will develop the paid ads strategy and customer engagement by blending both brand and performance marketing for the company. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.
Responsibilities
- Lead and manage a team of paid ad professionals, including hiring, training, and performance management
- Foster a collaborative and innovative team environment, encouraging knowledge sharing and skill development
- Delegate tasks and projects while ensuring the team's efforts are aligned with the overarching strategy
- Develop, execute, and optimize paid ad campaigns to drive customer acquisition, retention, and revenue growth, including digital and direct response marketing campaigns
- Collaborate closely with sales teams to align marketing strategies and tactics with overall business goals
- Develop multichannel strategy to drive marketing performance and capture incremental revenue
- Monitor and evaluate digital campaigns for optimization and continued effectiveness
- Consult on paid ad campaigns from initiation through to their execution and implementation
- Identify an optimal mix of digital marketing tactics to ensure broad coverage and a targeted demand gen / lead gen focus
- Manage relationships with external vendor partners, ensuring they deliver results
- Leverage AI and machine learning technologies, such as programmatic advertising, chatbots, and automated email campaigns, to optimize marketing performance and customer engagement
- Ensure the team's technical competencies are up-to-date and aligned with industry best practices, such as proficiency in paid ad automation platforms, analytics tools, and advertising platforms
- Comfortable conducting metrics analysis, setting KPIs, and interpretation of goals and reporting on the results to senior leadership
- 5+ years of experience in paid ads
- 5+ years of people management/leadership experience
- Extensive experience with SEO, paid search, social, and content marketing
- Proven experience in managing and leading teams
- Strong quantitative and analytical skills, such as experience with marketing analytics tools (e.g., Google Analytics), ROI analysis, and campaign performance tracking
- Basic web technology skills, such as HTML, CSS, and JavaScript
- Experience with AI applications in marketing, such as chatbots, predictive analytics, and marketing automation
- Ability to translate strategy into projects and drive project execution
- Starting from $90,000; pay commensurate with experience
- Work remotely from home
- 14 days PTO, first year
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)
Top Skills
What We Do
There are thousands of “SEO experts” and most give you zero accountability.
You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization.
The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak.
We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results.
“The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law
Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page.
SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months
When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly:
Deliver proof, not promises. Our clients rank for keywords like:
⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.)
⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.)
⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.)
We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.”
The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t.
Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast.
You deserve better; that’s why we exist.
We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now.
Let's Talk.
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